THE MARKETING MIX FOR TOURISM SOUVENIRS BUSINESS EXPANSION TO AEC. : CASE STUDYTIA NGI HIANG (CHAOSUA) Ltd.

Abstract

                    This article presents information about the Marketing mix for Tourism Souvenirs Business Expansion to AEC case study : Tia Ngi Hiang (Chaosua) Ltd. The company is small and medium-sized enterprises. (SMEs) a product of tourism souvenirs the famous of Nakhon Ratchasima province also has branches in more than 80 branches. This article aimsed to study the marketing mix of Tia Ngi Hiang (Chaosua) Ltd. To expand into the AEC through the process and using the marketing mix 1) Product 2) Price 3) Place and  4) Promotion. The Tia Ngi Hiang (Chaosua) Ltd has applied to expand the tourism souvenirs business in countries and and AEC.