MARKETING MIX FACTORS AFFECTING THAI TOURISTS TRAVELING TO JESADA TECHNIK MUSEUM

Abstract

          This Article aimed to study the marketing mix that affect your travel Jesada Technik Museum, Nakhon Pathom. The sample was selected tool tourist travel Jesada Technik Museum, Nakhon Pathom. Questionnaires were used to collect data 200 series as a tool to collect data. Data were analyzed using descriptive statistics include percentage, mean and standard deviation. 

          The results to Marketing Mix Factors Affecting Thai Tourists Traveling to Jesada Technik Museum, Nakhon Pathom Province. The majority are female, representing 59.50 a lifespan of 21-30 years, representing 40.50, single percent. 72.50 in the Degree or equivalent. 76.00 percent are students or professionals. 54.50 percent and the average monthly income 5001-10000 baht or 29.00 percent overall marketing mix factors are moderate. Each side is found most people choose to travel due to the location, transport and security the most. Is moderate with an average of 3.29, the product, the price of goods and services and marketing promotion and sales with an average of 3.22, 3.10 and 3.10 are moderate.