THE DEVELOPMENT OF TOURISM RESOURCES IN UTTARADIT PROVINCE

Abstract

     This research aimed 1) to study the creation of a network of tourism resources in Uttaradit Province 2) to study the factors that affect the system's development of tourism resources in Uttaradit Province 3) to propose a development process to build a sustainable tourism destination in Uttaradit Province.

        The population of the research was as follows: 1) 9 of Buddhist Monk 2) 5 of Sukhothai tourist authority and Local government officials staff and 3) 10 of entrepreneurs and residents. Researchers have spent on data collection, Compiled from October 2017 to September 2018.

        The analysis of data of the development of networking sites in Uttaradit Province found that: the establishment of a tourist network must start with those responsible for tourism. Especially people living in places close to the tourist attraction, must play a role in the management, responsible participation, the division of functions together clearly, hospitality and hospitality Marketing, advertising. It is important to work as a team and sacrifice a strong heart to strengthen within. Each of them can create an internal network. Can expand the network from the community to the wider. So far, there is a perfect network are; District level network Provincial and country level networks.

        Factors that contribute to success are continuous activity within the network. Interacting well within the network and between networks, participation of network members, the goal is clear, and the management of tourism and people management.

        The development process is related to religion to apply under development, efficiency and effectiveness are shared among local, community and Buddhist communities. Sustainable Development should have developed knowledge, development of community business and marketing promotion. Innovation and Technology Development Including the conservation of wisdom, culture, environment and society of the community. In this development process, the researchers found that; There are problems because each tourist attraction lack budget to support from the agencies responsible for the service organizations in the province. If you do not have a budget, then drive activities or activities. Possible by inconvenience and sustainability. Therefore, the responsible person should consider this in order to distribute income to the local community. The morale of the assigned duties to develop the network to strengthen and expand the network of tourist destinations to ASEAN and the world.