Development of Digital Media Content on Social Media Platforms for Enhancing Digital Literacy among the Elderly A Prototype Training Program for Personnel

Abstract

           This research on the development of digital media content on social media platforms for enhancing digital literacy among the elderly: a prototype training program for personnel had three objectives: 1) to develop digital media content on social media platforms for enhancing digital literacy among the elderly for a prototype personnel training program; 2) to evaluate the effectiveness of the developed digital media content on social media platforms for enhancing digital literacy among the elderly for the prototype personnel training program; and 3) to disseminate the use of the developed digital media content on social media platforms for enhancing digital literacy among the elderly for the prototype personnel training program. The target group consisted of 40 personnel and volunteers who received certificates in elderly care and support, working in Mueang Phetchaburi District and the surrounding areas. The research employed an experimental research design with pretest-posttest measurements. Data were collected using a pretest before using the digital media content, a posttest after using the digital media content, and a technology acceptance evaluation form.

           The research findings revealed that the developed digital media content demonstrated efficiency and effectiveness higher than the established criterion of 80/80 (E1/E2 = 81.25/85.43). The target group's knowledge regarding digital literacy after training (M = 22.50, S.D. = 1.69) was significantly higher than before training (M = 16.35, S.D. = 3.64) at the .01 significance level. Additionally, the content received the highest level of acceptance (M = 4.62, S.D. = 0.49) from the target group, comprising personnel and volunteers involved in elderly care in Phetchaburi Province and surrounding areas. The evaluation results demonstrated that the developed content effectively met the needs of the target group and had the potential to promote knowledge about digital literacy among the elderly, as well as being applicable and effectively scalable for further dissemination.