Building a network of cooperation among relevant sectors for the management and service of cultural creative tourism in Khek Noi Subdistrict, Khao Kho District, Phetchabun Province

Abstract

         This research aims to 1) study the readiness of entrepreneurs to provide services to support culturally creative tourism in Khek Noi. 2) Study the creation of a collaborative network of relevant sectors for the management of culturally constructive tourism services in Khek Noi, and 3) propose ways to improve entrepreneurial readiness and networking of cooperation of relevant sectors for the management and provision of culturally constructive tourism services in Khek Noi. Tools used to collect data include questionnaires, interviews, and group conversations, offering descriptive statistics, and content analysis.

         Research has shown that tourism business operators are very well equipped with the marketing management in the picture. When the company is on a side-by-side basis, entrepreneurs are found to be most product and price-ready. Entrepreneurs are very well equipped for marketing promotion and distribution channels. Most entrepreneurs are small business entrepreneurs. There is a single owner management model. There are three main objectives to join the network: 1) to generate more revenue from tourism in the area, 2) to reduce the competitiveness of businesses, 3) to promote advertising tourism, public relations, and 4) to encourage more efficient work. The networking guidelines include five steps: 1) internal network links, 2) subgroup meetings, 3) common solutions between entrepreneurs and related agencies, 4) joint formation as a niche club, and 5) linkage of external networks between agencies or provinces.