The Development of Public Relations and Guidance Models to Facilitate further Education of Phetchaburi Rajabhat University during Coronavirus Pandemic (COVID-19)

Abstract

          The objectives of this research were: 1) to develop a guidance public relations model that facilitated admission of Phetchaburi Rajabhat University during the corona virus (COVID-19) outbreak and, 2) to evaluate the effectiveness of a guidance public relations model that facilitated admission of Phetchaburi Rajabhat University during the corona virus (COVID-19) outbreak. The research methodology was qualitative and quantitative research. As of qualitative research, the researcher used documents and the focus group. The sample group was selected by purposive sampling which were administrators and university guidance staff. The results were developed by experts. The quantitative research were used for analyzing a guidance public relations model that facilitates education of Phetchaburi Rajabhat University during the coronavirus epidemic. The used instrument was a questionnaire. Statistics used in data analysis were percentage, mean and standard deviation.

          The findings revealed that the solution named “E-CoRONA Model of PR Model” which consisted of: 1) Electronics (E) 2) Communication (Co) 3) Reliability (R) 4) Opponents (O) 5) New Normal (N) and 6) Application (A). The satisfaction result was at a high level (x̄ = 4.32). When considering each aspect, it showed that the satisfaction towards electronics was at a high level (x̄ =4.15), 2) the satisfaction towards communication was at a high level (x̄ =4.09), 3) the satisfaction towards trust was at a high level (x̄ =4.27), 4) the satisfaction towards the opponents was at a high level (x̄ =4.38), 5) the satisfaction towards New Normal public relations was at a high level (x̄ =4.32) and, 6) the satisfaction towards the application was at a high level (x̄ =4.35) In 2021, this model could increase applicants for the university significantly.