Development of Community Enterprises to Success A Case Study of Ban Phu Bon Natural Products Community Enterprise, Kaeng Krachan Subdistrict, Kaeng Krachan District, Phetchaburi Province.

Abstract

Developing a community economy or community enterprise can help solve economic problems, benefit society and improve the well-being of local people. This research aimed to study management conditions, factors affecting development, obstacles, and development guidelines for the success of Ban Phu Bon natural products community enterprises in Kaeng Krachan Subdistrict, Kaeng Krachan District, Phetchaburi Province. Data was collected from 12 key informants, including the Chairman, Board of Directors, and Members of The Enterprise Group, Community Leaders, and Villages. Tourists and merchants who received products from the enterprise group had come up with a purposive sampling method, using in-depth interviews and analyzing the data by analyzing the content analysis of the informant group and textbook documents.

The results showed that management conditions consisted of a raw materials aspect. The group used local agricultural products by themselves. In terms of production process aspects, the group had established a manufacturing hub and controls quality and inspection. In the transportation aspect, the group had implemented transportation from external agencies and delivered it by itself. In terms of marketing aspects, there were retail and wholesale, online and offline distribution channels available. In the service aspect, the group had created activities that promoted customer satisfaction. Factors affecting development included internal factors. The formation of groups, including joint management within the group. The group promoted learning and increased knowledge regularly. The group had financial and accounting management.
The profit was allocated to group members every month. External factors showed that the group had a network of marketing collaborations. Knowledge of product development, budgeting, and public and private sector support. Uncertainty about local raw materials and production problems for the development of Ban Phu Bon natural products community enterprises in Kaeng Krachan Subdistrict, Kaeng Krachan District, Phetchaburi Province to be successful, they must find that strength, cooperation of group presidents and members, using technology to increase public relations, marketing, and distribution channels, product development according to customer needs, and support of public and private sectors.