คุณลักษณะอันพึงประสงค์ของมหาบัณฑิตหลักสูตรบริหารธุรกิจมหาบัณฑิต สาขาวิชาการบริหารธุรกิจ คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏเพชรบุรี ตามมุมมองของผู้ใช้บัณฑิต อาจารย์ และนักศึกษา

Abstract

The objectives of this research were to: 1) study desirable characteristics of graduates of the Master of Business Administration (MBA) from Business Administration Program in Faculty of Management Science at Phetchaburi Rajabhat University according to the perspectives of graduate users, instructors, and students, and 2) find out the guidelines for developing the MBA Program of Business Administration Program, Faculty of Management Science, Phetchaburi Rajabhat University, according to the perspective of graduate users, instructors, and students. The mixed research methodology was applied in this study. For the quantitative study, the questionnaire was used for collecting data from 300 samples consisting of employers, entrepreneurs, executives or supervisors of the workplaces, graduates and students of Bachelor and Master of Business Administration Program, selected by using the purposive sampling method. For the qualitative study, the semi-structured interview was used for collecting data from 10 informants, selected by using the purposive sampling method, consisting of the instructors in the Business Administration Program of Faculty of Management Science, Phetchaburi Rajabhat University. The quantitative data were analyzed by using frequency distribution, percentage, mean, and standard deviation, processed by a computer program.

The research results were as follows: 1) The graduates’ and graduate users’ opinions on the desirable characteristics of MBA graduates from Business Administration Program, Faculty of Management Science, Phetchaburi Rajabhat University were both overall at a high level. When each aspect of the characteristics according to Thai Qualifications Framework 2009 (TQF:HEd 2009) was considered, it was found that both the graduates and graduate users ranked the moral and ethical aspect as an aspect with the highest mean. 2) The guidelines for developing MBA Program of Business Administration Program, Faculty of Management Science, Phetchaburi Rajabhat University, according to the perspectives of graduate users, instructors, and students, were that there should be activities focusing on developing students according to TQF:HEd 2009 in all 5 aspects, aiming to develop curriculum to be up-to-date, to meet the needs of changing society in the digital age, to train the graduates to be entrepreneurs or able to work according to the goals of the organizations, to improve students' ability on conducting research, understanding how to search information, to develop students' ability on English language, having morality, ethics, and responsibility to themselves and society, able to analyze and synthesize business administration science to be a guideline for the organization, and that the courses should focus on improving students’ knowledge on digital business and ability on applying it in real life.