A Study of the Situation of Folk Performances in Nakhon Si Thammarat Province for Enhancement and Communication as a Tourism Activity

Abstract

            This research aims to 1) study the situation of folk performance in Nakhon Si Thammarat Province 2) To find approaches to enhance of folk performance as tourism activity in Nakhon Si Thammarat Province and 3) to find approaches to communicate folk performances in Nakhon Si Thammarat Province as tourism activities. Qualitative research was used with interview 14 provincial authorities and tourists to analyze the content, synthesize and summarize with description. The research results were found that the situation of folk performance has decreased in popularity due to personal factor, patterns of folk performance, opportunities of folk performance and the current environment. The guidelines to enhance folk performance as tourism activity consist of establishing people group as model in the area, creating of traditional performance media and creating media activities with participation of people in the community and related agencies. For the media channels used to communicate, the most important media is interpersonal communication in verbal or social media. In terms of content in presenting folk performance must be outstanding. It is very interesting enough to tell the story of the tourists or the media.