Relationship between Employer Branding and Performance of Employees with Disabilities: The Mediating Role of Perceived Person-Environment Fit

Abstract

The purpose of this research was to explore the mediating role of perceived person-environment fit in the relationship between employer branding and performance of employees with disabilities. Data were collected by an online survey from 267 employees with disabilities of Vulcan Coalition company, Bangkok Thailand. The results showed that the perceived person-environment fit in the dimension of perceived person-job fit has an influence on employer branding and the performance of employees work in two dimensions: Task performance and Contextual performance. The performance of employees with disabilities in the Vulcan Coalition are influenced by employer branding perceptions of people with disabilities through the transmission variables perceived between the person and the job. Employees with disabilities who have perceived of employer branding will affect their performance of them. If there are a perception of consistency between the person and the job, it will help to perform the work according to the potential and ability affecting the performance of employees with disabilities more. In other words, the correlation between employer branding and the performance of employees with disabilities are increased when they have perceived between the person and the job. Organizations should promote and create increased perception between the person and the job to make the performance of employees with disabilities more efficient and effective. In addition, to create good employer brand awareness for employees with disabilities.