Factors Affecting the Value of Securities and their Growth of S Hotel & Resorts Public Company Limited

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Nutkanya Doungta
Phusit Wonglorsaichon

Abstract

This research aims to 1) study and analyze factors affecting the value of securities and growth, 2) forecast the performance, financial position, and financial ratios of S Hotels & Resorts Public Company Limited, and 3) assess the future value of S Hotels & Resorts Public Company Limited. The sample group is S Hotels & Resorts Public Company Limited. The study was conducted on 5 years of retrospective data (2018 - 2022) to analyze the factors affecting S Hotels & Resorts Public Company Limited. The results of the study were used to create equations to forecast the performance, financial position, and financial ratios of the company in the next 5 years.


The study found that the company's valuation using the discounted cash flow method, considering the company's free cash flow, resulted in a share value of 5.49 baht per share. The book value method resulted in a share value of 0.89 baht per share. Therefore, the share value of S Hotels & Resorts Public Company Limited is between 0.89 and 5.49 baht per share.

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How to Cite
Doungta, N., & Wonglorsaichon, P. (2024). Factors Affecting the Value of Securities and their Growth of S Hotel & Resorts Public Company Limited. RPU Journal of Business Administration, 3(2), 74–89. retrieved from https://so03.tci-thaijo.org/index.php/RPUBAJOURNAL/article/view/284443
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