The Development of Tourism Model from Social Networks Sharing in Cooperation with Storytelling Techniques for the Case Study of Phra Sri Mahathat Woramahawiharn Temple in Phitsanulok

Abstract

Research aimed was to develop and study opinions of tourism models from sharing on social networks together with the storytelling technique for the case study of Phra Sri Mahathat Woramahawiharn Temple in Phitsanulok. The researcher used a research and development methodology, the research tools were 1) an assessment of opinions on travel patterns from social network sharing together with storytelling techniques for the case study of Phra Sri Mahathat Woramahawiharn Temple in Phitsanulok by 5 experts in tourism aspect from social network sharing and 2) gathering information from 5 Wat entrepreneures ,3 Wat public relation officers and 15 Wat tourists.

The results showed that: 1) A travel model from social network sharing together with storytelling techniques for the case study of Phra Sri Mahathat Woramahawiharn Temple in Phitsanulok, it can be used to promote the design of public relations media about Phra Sri Mahathat Woramahawiharn Temple in order to make travel decisions and attract the attention of tourists to visit the temple through publicity brochures that can be read through text, video media, Augmented Reality (AR) and Metaverse from smart phone technology devices, computers, modern traveler’s mobile device that easy to access and support the changes of technological world which covers tourists of all age groups. 2) The experts comment on travel patterns from social network sharing and storytelling techniques for the case study of Phra Sri Mahathat Woramahawiharn Temple in Phitsanulok. Overall, it was at a high level (mean=4.48, SD=0.54). Among them, the stage of studying and cognitive needs was at the highest level (mean=4.67, SD=0.47). Design stage and develop a medium for awareness was at a high level of (mean=4.44, SD=0.50) and the perception evaluation stage is at a high level (mean=4.33, SD=0.67).