The Management of Cultural Tourism in a Creative and Sustainable Manner

Abstract

Creative and sustainable cultural tourism management integrates key concepts from cultural tourism, creative tourism, and sustainable development. It aims to preserve local identity and cultural values while fostering tourist engagement through hands-on, participatory experiences. Communities play a central role as owners and managers of tourism activities, ensuring equitable revenue sharing and long-term local benefits. Destinations are developed in harmony with natural and cultural contexts. Key recommendations include: collaborative planning with communities, capacity building for local leaders, establishing inter-community tourism networks, setting quality standards, creating community development funds, incorporating creative economy principles, utilizing digital technology, conducting continuous evaluations, promoting multi-sector collaboration, and fostering cultural and environmental awareness. The goal is to create meaningful experiences, support community empowerment, and achieve sustainable development across economic, cultural, and environmental dimensions.