OPERATIONAL POTENTIAL OF PERSONNEL IN THE GROUND SERVICE OPERATIONS DEPARTMENT OF THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED

Abstract

This research aims to 1) study the potential of personnel in the ground service department of Thai Airways. 2) to compare the potential of personnel in the ground service department of Thai Airways with the characteristics of personnel. 3) to study the factors impact on the potential of personnel in the ground service department of Thai Airways. The sample consisted of 385 personnel. The instrument used was a questionnaire. The statistics used for data analysis were mean, standard deviation, t-test, F-test, and multiple regression analysis. The research results found that: 1) The factors, overall and in each aspect, were at the highest level.  2) The different genders, ages, and education levels have different of the performance potential of Thai Airways ground service personnel at a significance level of 0.05.  3) Factors include skills and knowledge, motivation, and training/seminars/self-development aspect, which affect the potential of Thai Airways ground service personnel.