STRATEGIC LOCAL PERSONNEL DEVELOPMENT UNDER THE NEW PUBLIC MANAGEMANT CONCEPT OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN BANG SAPHAN DISTRICT, PRACHUAP KHIRI KHAN PROVINCE.

Abstract

This research was mixed-method research, both in quantitative method using questionnaires as a research tool and qualitative method using in-depth interviews. The objectives were to (1) study the level of strategic local personnel development under the new public management concept. (2) study the cause-and-effect relationship of new public management with strategic local personnel development under the new public management concept. (3) study the personal characteristics related to the strategic local personnel development under the new public management concept. (4) study the guidelines for strategic local personnel development under the new public management concept. The sample consisted of 130 personnel in local administrative organizations in Bang Saphan District, Prachuap Khiri Khan Province and 12 key informants, divided into 6 executives and 6 practitioners. The data were analyzed by descriptive statistics using percentages, means, standard deviations, and inferential statistics using Chi-square and multiple regression. The results of the study found that (1) Strategic local personnel development under the new public management concept Both overall and in each aspect, there is a high level of implementation. (2) The new public administration has a cause-and-effect relationship with the strategic development of local personnel under the new public management concept with statistical significance at the 0.001 and 0.05 levels. (3) Personal characteristics, including gender, education level, position, and work experience, are related to the strategic development of local personnel under the new public management concept. (4) The guidelines for the strategic development of local personnel under the new public management concept should be to adjust the tasks to be appropriate and consistent with the responsibilities of the personnel. There should be a planning framework for personnel and personnel management that is appropriate for the existing tasks. It should promote the development of skills that meet the needs of the personnel. It should enhance the work process to be modern, highly capable, efficient, and professional, while adhering to the principles of morality and ethics to maximize the benefits of providing services to the public.