PUBLIC SERVICE QUALITY UNDER THE NEW PUBLIC MANAGEMENT OF LOCAL GOVERNMENT ORGANIZATIONS IN BANGSAPHAN DISTRICT PRACHUBKHIRIKHAN PROVINCE

Abstract

This Mixed Methods Research aimed to study.(1)Level of public service quality.(2) Compare the characteristics different personal have opinions on the quality of public services under the new public management. (3) The cause-effect relationship between the new public management and quality of public services.(4)The guidelines for developing the quality of public services under the new public management of local government organizations in Bangsaphan District. The sample group used in the research included 400 people living in the local government area in Bangsaphan District.The target group was 10 key informants.Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation, and inferential statistics using a t-test, one way variance multiple regression and content analysis.               

The results of the study found that (1) the overall quality of public services was at a high level. (2) Residential area have different opinions on public service quality. As for gender, age, education level, occupation, status, monthly income and length of residence there are no differences. (3) New public management there is a cause-effect on public service quality in management models from the private sectors, direct responsibility to the public, Customer and service provider and Competitive with statistical significance at the 0.001 level. (4) guideline for improving the quality of public services under the new public found that should be develop a modern management system, bringing digital technology, citizen-centered approach and personnel should be developed to expert and various abilities.