Guidelines that will put you in charge of public relations under social media of the owner of the organization in charge of the Kamphaeng Phet region

Abstract

The objectives of this research article are 1) to study the level of development of public relations work under social media, 2) to study the comparison of personal factors affecting the development of public relations work under social media, and 3) to study the Provide suggestions and guidelines for developing public relations work under social media. Conducted according to quantitative research methods. This is a survey research with a sample group of 264 personnel. The instrument is a questionnaire. The statistics used to analyze the data are frequency, percentage, mean, standard deviation, t-test, F-test and from individual tests. pair The results of the research found that 1) the level of development of public relations work under social media Overall, it was at a moderate level. 2) Personnel with gender, age, education, and position. and duration of work Different people have different opinions on the development of public relations work under social media. Not different and 3) Suggestions and guidelines for developing public relations work under social media. It was found that (1) there should be a preparedness plan for communicating in various crisis situations (2) information and news should be brought to the place (3) The target group should be defined. Clear public relations objectives and (4) personnel should be supported and encouraged to study and gain knowledge about public relations.