The Dynamic Capabilities of Small-Business Operators
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Abstract
This research investigates how small-business operators adapt to the brittle changing environment . The objectives of the study are to: (1) determine the level of dynamic capabilities of small-business operators, and (2) identify the dynamic capabilities of the superior performance operators.
The study employs qualitative and quantitative techniques. A questionnaire, pretested for its reliability and content validity, was sent to 385 business operators in the Phetchaburi city municipality. There were 300 responses for a response rate of 78 %.The statistical analysis of the data provides frequency, percentage, means, standard deviation, and case study.
The results show a high level of dynamic capabilities. Successful operators adhere to the principles of dynamic capabilities pattern.
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References
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สำนักงานส่งเสริมวิสาหกิจขนาดกลางและย่อม, สสว.https://www.sme.go.th/upload/mod_cms/332/files/20200206092118- 20447-0.pdf เข้าถึงเมื่อ 26 พฤศจิกายน 2565
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