DEVELOPMENT OF A MULTIMEDIA INFORMATION SYSTEM BASED ON A BUDDHIST COMMUNICATION INNOVATION APPROACH FOR PROPAGATING BUDDHISM AT WAT MAHACHULALONGKORNRACHUTHIT AYUTTHAYA PROVINCE

Abstract

This research article aimed: 1) to study the general status of multimedia information systems for the propagation of Buddhism, 2) to study the components of multimedia information systems for the propagation of Buddhism, and 3) to propose guidelines for the development of a multimedia information system for the propagation of Buddhism at Wat Mahachulalongkornrachuthit, Phra Nakhon Si Ayutthaya Province. This mixed-method research utilized a quantitative method using a questionnaire. A sample of 132 respondents was used for data analysis using statistics such as percentages, means, and standard deviations. Qualitative research involved interviews with 10 key informants and data were analyzed using content analysis.

The research results found that: 1) the general condition of the multimedia information system for Buddhism propagation, found the following: (1) the overall development of the multimedia information system was at the highest level, (2) the usage of the multimedia information system was at a high average level, and (3) the overall development guidelines for the multimedia information system were at a high level. 2) The components of the multimedia information system for Buddhism propagation consisted of: (1) needs analysis, (2) designing appropriate evaluation tools, (3) developing a system for data storage and analysis, (4) trialing and improving the system, and (5) putting the multimedia information system into actual use. 3) The development guidelines for the multimedia information system for Buddhism propagation at Wat Mahachulalongkornrachuthit, Phra Nakhon Si Ayutthaya Province, used an analysis, design, and evaluation process that was appropriate to the context of the temple and its users. The research results led to policy proposals, such as encouraging temples to gather opinions from experts, training monk administrators and students to use the system efficiently and supporting budgets from the government to expand the results as a standard model.