GUIDELINES FOR DEVELOPING COMMUNICATION SKILLS IN ACCORDANCE WITH THE FOUR PAṬISAMBHIDĀ IV PRINCIPLES FOR SCHOOL ADMINISTRATORS UNDER NAKHONSAWAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Abstract

This research article aimed to 1) study the communication skills of school administrators and 2) identify strategies for developing communication skills based on the Four Patiṭaṭhna principles of school administrators in Nakhon Sawan Primary Educational Service Area 3. This mixed-method study utilized a quantitative approach, collecting data from a sample of 302 teachers. Data were analyzed using frequency, percentage, arithmetic mean, and standard deviation. Qualitative research utilized interviews with nine key informants, with the data analyzed using content analysis.

The results revealed: 1) Overall, the communication skills of school administrators in Nakhon Sawan Primary Educational Service Area 3 were at the highest level. 2) Guidelines for developing communication skills based on the Four Patiṭaṭhna principles of school administrators consist of: (1) In terms of credibility, school administrators should be developed to possess the knowledge and expertise to thoroughly understand policies before implementing them, using clear and understandable language, and adapting communication methods to suit the audience. (2) In terms of environmental suitability, school administrators should be developed to possess the knowledge and expertise to communicate effectively and create understanding in various contexts, using language appropriate to the context and target audience. Adjust the communication method if the listener does not understand. (3) In terms of content, executives should be developed to have knowledge and expertise in explaining complex content clearly and easily. Develop listening skills attentively, use concise and clear language, and answer questions fluently and correctly. (4) In terms of consistency, executives should be developed to have knowledge in communicating to create long-term understanding. Regularly check the receiver's understanding. (5) In terms of communication channels, executives should be developed to have knowledge in selecting appropriate communication channels that are consistent with the target group and able to adjust communication channels according to the situation. (6) In terms of receiver's ability, executives should be developed to have well-rounded knowledge, understand questions quickly, answer questions promptly and appropriately, and find ways to find answers quickly. (7) In terms of message clarity, executives should be developed to have knowledge and ability to explain details so that understanding can be achieved within a short period of time, use concise, easy-to-understand language that is appropriate for the receiver, and be able to present the message in an interesting way.