GUIDELINES FOR PROMOTING CHARISMATIC LEADERSHIP OF SCHOOL ADMINISTRATORS BASED ON THE TEN PRINCIPLES OF PARAMI IN SENA DISTRICT, PHRANAKHON SI AYUTTHAYA PROVINCE

Abstract

This research article aimed to: 1) study charismatic leadership among school administrators, 2) study methods for developing charismatic leadership based on the Ten Pramī (Perfections), and 3) propose guidelines for developing charismatic leadership based on the Ten Pramī Principles among school administrators in Sena District, Phra Nakhon Si Ayutthaya Province. This mixed-method research methodology comprised a quantitative approach using a questionnaire with a sample of 140 participants. Data were analyzed using basic statistics, including frequency, percentage, mean, and standard deviation. Qualitative research utilized interviews with seven key informants and data were analyzed using content analysis.

The results revealed that: 1) school administrators in Sena District, Phra Nakhon Si Ayutthaya Province, reported the highest overall level of charismatic leadership across all five dimensions, 2) guidelines for promoting charismatic leadership based on the Ten Pramī Principles among school administrators in Sena District, Phra Nakhon Si Ayutthaya Province. Moreover, the research revealed that the Ten Pramī (Perfections) were principles consistent with the development of charismatic leadership. These were defined as: Generosity (Dna): Providing support to teachers and personnel in every aspect, Morality (Sīla): Maintaining an honest mind and ethical conduct, Renunciation (Nekkhamma): Being humble and not clinging to position or personal gain, Wisdom (Paññ): Making wise decisions, Diligence (Vīriya): Applying sustained effort and perseverance, Patience (Khanti): Enduring and persevering through obstacles, Truthfulness (Sacca): Being steadfast and respectable by keeping one's word and adhering to moral principles, Determination (Adhiṭṭhna): Showing firm resolution and being fully dedicated to one's work, Loving-Kindness (Mett): Expressing kindness and understanding to others, Equanimity (Upekkh): Being balanced, impartial, and unbiased to promote a fair, transparent, and trustworthy image. 3) Guidelines for developing charismatic leadership according to the Ten Pramī (Perfections) of school administrators in Sena District, Phra Nakhon Si Ayutthaya Province, consist of (1) Building self-confidence: Executives can build confidence from a solid inner foundation by using wisdom to learn diligently, morality and truth as a shield to dare to make the right decisions, diligence and patience to face problems and criticism without wavering, and generosity to dare to delegate tasks and give opportunities to others. (2) Creating a challenging vision: Helping the executive's vision by using wisdom to foresee, morality to define a transparent and fair vision, generosity to enable team participation, kindness to consider the well-being of everyone, and prayer to clearly communicate goals and strive for shared success. (3) Challenging values for change: Creating something new and better requires wisdom to see new opportunities outside the traditional framework, diligence to push forward relentlessly, patience to endure resistance, and renunciation to let go of old approaches to open up to creative development that benefits the public. (4) Courage to express oneself and communication skills: Good communication must consist of morality to speak constructively without hurting anyone's feelings, kindness to communicate with understanding, wisdom to make messages clear and effective, truth to build credibility, and patience to listen to different opinions patiently. (5) Having an appropriate image and personality: A good leader's image is created through consistent practice, with morality as the foundation of justice; generosity and renunciation creating the image of a person who sacrifices for the common good, equanimity making oneself neutral, trustworthy, and diligence reflecting dedication and commitment to work.