GUIDELINES FOR IMAGE DEVELOPMENT ACCORDING TO THE PRINCIPLE OF UNITY OF BAN CHAI PATTANA SCHOOL GROUP, SENA DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

This research aimed to 1) study the needs and necessities for image development of Ban Chai Phatthana School Group, Sena District, Phra Nakhon Si Ayutthaya Province, 2) study the methods for image development based on the principles of unity of Ban Chai Phatthana School Group, Sena District, Phra Nakhon Si Ayutthaya Province, and 3) propose guidelines for image development based on the principles of unity of Ban Chai Phatthana School Group, Sena District, Phra Nakhon Si Ayutthaya Province. This research was a mixed-methods research consisting of quantitative research using a questionnaire of 175 administrators and teachers, data were analyzed using basic statistics, namely frequency, percentage, mean, standard deviation, needs analysis, and qualitative research by interviewing 5 qualified persons, data were analyzed using content analysis. The research results found that 1) the current conditions, desired conditions, and needs for image development found that the current conditions as a whole had a medium average. The desired conditions as a whole had the highest average. The needs, ranked from highest to lowest, were school characteristics, followed by school values and ethics, and school reputation, school identity, respectively. 2) Methods for developing an image based on the principles of unity of the schools in Ban Chaipattana Group, Sena District, Phra Nakhon Si Ayutthaya Province, found that in terms of school characteristics, the school allocated sufficient and safe buildings for teaching and learning, organized teaching and learning in line with the needs of the community and the locality, had a multipurpose building, a library, a computer room, and modern teaching media, and collected tuition fees that were appropriate for the current situation. In terms of school values and ethics, administrators, teachers, and educational personnel set good examples for students, had leadership, were open-minded, and listened to the opinions of parents and the community. In terms of school reputation, students who graduated were quality students who were accepted by society, had the courage to express themselves, had good behavior, and were praised by their parents. In terms of school identity, student uniforms were polite and neat, and had beautiful and eye-catching designs. 3) Guidelines for developing an image based on the principles of unity of the schools in Ban Chaipattana Group, Sena District, Phra Nakhon Si Ayutthaya Province, consisted of (1) School characteristics: Using the principle that everyone thinks, speaks, and acts with kindness and aims for the good and development of each other. Administrators and teachers talk and share opinions about school development, creating a space for proposing approaches and ideas that can be incorporated into management. (2) School values and ethics: Coordinate with educational networks from both the public and private sectors and parents to promote ethical and behavioral skills. Administrators, teachers and students behave honestly, in rules and regulations equally. (3) In terms of school reputation, instill mutual assistance, coordination and mutual benefit for the success of the work. Create a network to coordinate together to help the school, such as Line groups, Facebook groups to promote school activities. (4) In terms of school identity, administrators, teachers and parents should work together to create awareness in the community about the importance of good manners and proper behavior for children, using online media to publicize through the school's website, Facebook page, Line, social media about school dress or uniforms.