PEOPLE’S SATISFACTION FOR USING ONLINE MEDIA FOR PROPAGATION OF KHAO KUB INTHARAM TEMPLE, PAKTHO DISTRICT, RATCHABURI PROVINCE

Abstract

The objectives of this research article were 1) to study the level of people’s satisfaction for using online media for propagation of Khao Kub Intharam Temple, Paktho District, Ratchaburi Province, 2) to compare the people’s satisfaction for using online media for propagation of Khao Kub Intharam Temple, Paktho District, Ratchaburi Province by classifying according to personal factors and 3) to study problems, obstacles and suggestions of people’s satisfaction for using online media for propagation of Khao Kub Intharam Temple, Paktho District, Ratchaburi Province. The research methodology was a mixed method research. In part of the quantitative research, a questionnaire was used as a tool to collect field data from 370 people who lived in Ang-Hin Sub-district, Paktho District, Ratchaburi Province, data was analyzed by finding frequency, percentage, mean, standard deviation, hypothesis testing by T-test, F-test, and one-way ANOVA and in part of qualitative research, document analysis and the interview form were used as the tools for collecting field data from 9 key informants and analyzing the data with contextual content analysis techniques. The results showed that; 1) The level of people’s satisfaction for using online media for propagation of Khao Kub Intharam Temple, Paktho District, Ratchaburi Province in general, the opinion was at the highest level, when considering individually, it was found that they were at the highest level in all 5 aspects, namely, satisfaction with sound, satisfaction with video images, satisfaction with slides, satisfaction with moving images, and satisfaction with content or letter, respectively. 2) The comparative results of people’s satisfaction for using online media for propagation of Khao Kub Intharam Temple, Paktho District, Ratchaburi Province by classifying according to personal factors, it was found that personal factors such as gender, career and income had opinions towards the people’s satisfaction for using online media for propagation of Khao Kub Intharam Temple, Paktho District, Ratchaburi Province was no difference therefore, the research hypothesis was rejected. As for age and education, they were significantly different at 0.01 therefore, the research hypothesis was accepted. 3) The problems and obstacles included lack of mention of the Buddha's words according to the Tipitaka principles, most of the doctrine contents were too profound, and lack of budget to support the propagation, lack of interesting and modern slides, inability to communicate principles that were easy to understand appropriately, lack of communication techniques, lack of famous and experienced propagators, media was not suitable for target groups, not producing sound media suitable for the present, lack of personnel and volunteers who have expertise in video propagation and suggestions were having good content that suitable for the listeners, quotes and poems to motivate the listeners, use kind and polite words, clear characters, having a conclusion, having a propagation budget, develop the slides of Buddhist storytelling, Buddhist proverbs, quotes and poems, use natural media to demonstrate, teaching Dhamma in a sermon style, use the audio media of Dhamma songs, developing audio media about the sermon, explain the Dhamma in combination, intone, Thet Maha Chat, develop personnel with knowledge and expertise in video editing and provide the propagate monks with style and enjoyment.