CREATING AND MAINTAINING A NETWORK OF SUPPORTERS IN COMMUNICATION FOR POLITICAL POPULARITY AMONG THE MAYOR AND MEMBERS OF THE NAKHON RATCHASIMA MUNICIPALITY COUNCIL

Abstract

The objective of this research is to study 1) The creation and maintenance of supporter networks, 2) Strategies for creating and maintaining supporter networks, and 3) Guidelines for developing the creation and maintenance of supporter networks. It is a mixed research method. Qualitatively, with in-depth interviews with specific key informants, a total of 33 people analyzed data by creating conclusions and quantitatively by collecting questionnaires By sampling stratified samples from the network, totaling 180 people, statistics were analyzed by distributing frequencies, percentages, averages, and standard deviations. The research results found that 1) Creation and maintenance consist of the creation process, including work planning, procurement and competency development, and organization and support systems Performance according to roles and responsibilities Consulting and recommending work performance and evaluation of work and maintenance processes, including work planning, relationship management organization Welfare system organization Organizing motivational activities and management of support organizations 2) Strategies for creation and maintenance include strategies for creating Including creating and shaping a single team. Communication skills development and the use of innovative communication tools and opinion survey results It is at a very agreeable level and maintenance strategies include working with a focus on competitive achievement. Impressive member service communication and communication to build morale and opinion survey results are at a very agreeable level and 3) Development guidelines include a network building process that emphasizes clear plans and guidelines. Especially evaluating results for continuous improvement to ensure sustainability. And the network maintenance process that requires clear plans and guidelines to be established by building close and continuous relationships with the network.