FACTORS INFLUENCING THE SUCCESS OF NONTHABURI PROVINCIAL ADMINISTRATIVE ORGANIZATION FOR THE TRANSFORMATION OF THE ORGANIZATION TO THE DIGITAL AGE

Abstract

This research aimed to 1) Study the level of success of Nonthaburi Provincial Administrative Organization in transforming the organization to the digital age, and 2) Study the factors influencing the success of Nonthaburi Provincial Administrative Organization in transforming the organization to the digital age. The research was quantitative research and the sample size was determined using Yamane’s formula. The sample in this study was 146 personnel of Nonthaburi Provincial Administrative Organization. Stratified sampling was used in proportion to the size of the population by separating the population into sub-populations or stratified into 5 strata, each stratum with the same characteristics. The tool used to collect data was a questionnaire. The data were analyzed using descriptive statistics to find the frequency, percentage, mean, and standard deviation, and the inferential data were analyzed using multiple regression analysis. The research results found that 1) The level of success of Nonthaburi Provincial Administrative Organization for the transformation of the organization to the digital age has the highest research results. 2) Factors that influence the success of Nonthaburi Provincial Administrative Organization for the transformation of the organization to the digital age consist of 4 aspects: 1) Leadership role
2) Organizational culture 3) Preparing personnel for the transformation to the digital organization 4) Resource readiness The most influential factor is the preparation of personnel for the transformation to the digital organization, followed by the resource readiness and the leadership role, respectively. As for the organizational culture aspect, it has no influence on the success of Nonthaburi Provincial Administrative Organization for the transformation of the organization to the digital age.