PROMOTING COMMUNITY-BASED TOURISM THROUGH CULTURAL FLOATING MARKETS : A CASE STUDY OF SONGKHLA PROVINCE

Abstract

This article focuses on studying the promotion of community-based tourism through cultural floating markets in Songkhla Province, specifically at the Khlong Hae, Ban Phru, and Bang Klam markets. These markets serve as vibrant hubs for showcasing unique local cultural expressions. Khlong Hae Floating Market, in particular, stands out as a key cultural tourism destination, connecting visitors with the local way of life. The market offers a variety of local products made and sold by residents, including savory and sweet foods, handicrafts, and agricultural products, which contribute to a circular economy and provide essential income to the community. Additionally, Ban Phru and Bang Klam floating markets play a prominent role in conserving natural resources and promoting ecotourism, enabling the community to increase income while fostering environmental awareness and providing sustainable ecotourism experiences. The study also analyzes the management structures and community involvement necessary to maintain and develop these markets as authentic cultural tourism sites. Moreover, it highlights efforts to promote creative tourism by engaging visitors in activities such as traditional art performances and interactive experiences with the community, utilizing environmentally friendly materials to minimize ecological impact. This approach supports the preservation of local arts and culture, reflecting the community's way of life. The development of cultural floating markets in Songkhla not only generates income for the community but also preserves traditional culture and enhances local sustainability effectively. Thus, promoting cultural tourism through floating markets is a vital tool for local economic development, in harmony with the preservation of cultural and environmental resources for a sustainable future.