GRASSROOTS ECONOMY: COMMUNITY ENTERPRISE DEVELOPMENT

Abstract

This article aims to study the process of driving the grassroots economy and community enterprises, which are a form of the sufficiency economy that emphasizes cooperation in activities for self-reliance and emphasizes the use of available capital in the local area. Community enterprises are the promotion of local knowledge and wisdom, income generation, mutual assistance, and development of a strong community economic system. Therefore, they are tools to achieve economic and social objectives. It is like building a strong foundation for the country's economy and society. Creating a community enterprise network is an opportunity to develop simultaneously between the community economy, which is an alternative for communities with the potential to operate under their existing knowledge and wisdom as a guideline for selecting things in the community that have strengths as capital. The community economy is a way of working for a living and to live together in the community. Villagers may formally or informally join together to do various activities with government organizations and private sectors in a multilateral manner, both in production, marketing, distribution, and consumption in the community, which generates income for people in the local community to participate in thinking, doing, receiving benefits, and jointly owning. The process of driving the grassroots economy consists of using the sub-district area as a starting point, creating and developing leaders of sub-districts, districts, and provinces. Sub-districts and local agencies, both government and private business sectors, must be aware of, understand the goals, and plan together. Create a driving mechanism at the national level, provinces, districts, sub-districts, and communities. Develop knowledge that comes from the framework of the grassroots economy development by the community. Manage community organizations. and community organization networks in various fields.