PERCEPTION OF PUBLIC RELATIONS, ATTITUDES, AND PARTICIPATION IN CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES AMONG EMPLOYEES OF PTT PUBLIC COMPANY LIMITED

Abstract

The objectives of this research are 1) To study differences in demographic characteristics among employees with awareness of and attitude towards public relations news of and participation in social activities 2) To study the relationship between perception of public relations news and attitude towards social activities, the relationship between attitude towards social activities and participation in social activities, and the relationship between perception of public relations news and participation in social activities 3) To study the influence of perception of public relations news and attitude towards social activities towards participation in social activities This is an quantitative research by survey research methods. The Data were collected by using questionnaires to 400 employees in the line of work according to PTT's structure chart. It were analyzed by descriptive statistics are frequency distribution, mean, percentage, and standard deviation, and also inferential statistics are t-test, One-Way ANOVA, correlation analysis. Multiple regression analysis. The study results found that the most of the sample group were aware of and have an attitude towards public relations news and social activities at a high level, and participate in social activities is at a moderate level. They have been being aware of public relations news through co-workers' email lines regarding organizational announcements then have a positive attitude towards the presentation of illustration contents in terms of promoting awareness of social issues and the majority of the sample group participated in social activities in the community and society. Furthermore, it was also found that perception of public relations news and attitudes towards social activities influences the participation in social activities of PTT Public Company Limited with statistical significance at the 0.05 level.