THE DEVELOPMENT OF CREATIVE HANDICRAFT PRODUCT OF SHADOW LAMP SATUN

Abstract

The objectives of this research were 1) to study demand for the pattern and the model of the creative handicraft product of the Shadow Lamp Satun, 2) to design and develop the creative handicraft product of the Shadow Lamp Satun, and 3) to assess consumer satisfaction in the creative handicraft product of the Shadow Lamp Satun. The study was the qualitative research to study demand of the pattern and the model of the lamp product with 60 tourists who were interested in the shadow lamps of the carved shadow puppet group. The research instrument was a satisfactory assessment. According to the results, the consumers mostly demanded the lamp patterns of buffalo-kite and geometric shapes. The products were developed in 3 models to find the most suitable model. The samples were 3 experts in product design and development. The used instrument was an open-ended in-depth interview. The experts selected the draft of Model 3 to be mostly suitable for making the prototype of the shadow lamp product so this model was made and assessed in terms of the consumer satisfaction in the product. The samples were 60 tourists who were interested in the shadow lamps of the carved shadow puppet group. The research instrument was the satisfactory assessment. It was found that the consumers were mostly satisfied in the combined pattern matching with the shape ( = 3.94, S.D. = 0.77), and in product utility mostly suitable for sales ( = 4.05, S.D. = 0.78). Finally, the overall satisfaction was at the high level ( = 4.01, S.D. = 0.78).