SOCIAL MEDIA USE BEHAVIOR AND SOCIAL MEDIA LITERACY AMONG STUDENTS IN CHANGKLANGPRACHANUKUL SCHOOL NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this research article were 1) to study the behavior of using social media among students in Changklangprachanukul School. Nakhon Si Thammarat Province 2) A study of social media literacy among students in Changklangprachanukul School. Nakhon Si Thammarat Province. It is quantitative research by using questionnaires as a research tool. The sample group were 186 students at Changklangprachanukul School. Nakhon Si Thammarat Province. The statistics used in the data analysis were percentage, mean, standard deviation. The results showed that the samples in this study were more females than males. Most of them studied at the lower secondary level. Have income from parents 1,000 – 3,000 baht per month and also use their mobile phones as a device to access social media and access social media from home on average 1 - 8 hours a day which access to social media costs about 100 – 299 baht per month. The sample group chose to use the Facebook application the most, followed by the YouTube application with the objective of Watch online TV, movies, videos, listen to music, to talk, to share (share) knowledge, photos, videos and to play games, respectively. Social Media Literacy It was found that the samples in the research had moderate overall social media literacy skills (  = 3.30). While Effects and Understanding of Media and Information At a moderate level (  = 3.42) social media literacy skills in terms of accessing media and information were at a moderate level (  = 3.26) Social media literacy skills in the use and creation of media and information at a moderate level (  = 3.21) respectively.