THE DEVELOPMENT OF SUSTAINABLE COMMUNITY ENTERPRISES OF BANDONRONG PROFESTIONAL GROUP IN KHAO PHRABAT SUB-DISTRICT, CHIAN YAI DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The Objectives of this research article were to : 1) study sustainable community enterprise development of Bandonrong professional group in Khao Phrabat Sub-District, Chian Yai district, Nakhon Si Thammarat province and 2) study recommendations on sustainable community enterprise development of professional groups, using mixed research methods, qualitative research, non-structured interview with a group of 21 key informants were used. Quantitative questionnaires have used the population consisting of 142 members of the community enterprises of professional groups in the Bandonrong area. The qualitative analysis used descriptive techniques. And quantitatively using percentage, mean (μ), and standard deviation (s) statistics. Research results: 1) Sustainable community enterprise development, including all four aspects, had a high mean (μ = 4.37) when considering each aspect. By sorting the average from highest to lowest, it was found that the development of financial community enterprises with the highest mean (μ = 4.53), followed by marketing (μ = 4.40), and the production with the lowest average (μ = 4.25), respectively. 2) Sustainable community enterprises found that in terms of the marketing aspect; planning to find markets to support the production for further operations and elevate the product to be more in demand. Production aspect; operations are based on sustainable resources and productivity, generating income for the group, promoting the integration of local wisdom and technology to reduce the cost of raw materials and increase the production process's efficiency. Finance aspect; encourage the allocation of profits in the operation of the welfare fund of community enterprise members in proportion, management is prudent, transparent, verifiable, and management aspect; the organizational structure is organized according to functions, divided into different departments, controlled and supervised by rules for directors and members to follow.