EVALUATION OF HYGIENE STANDARDS OF COMMUNITY-BASED TOURISM ENTERPRISES IN SAMUT SONGKHRAM PROVINCE

Abstract

The purpose of this research paper was to study the hygiene behavior of Community -based tourism (CBT) enterprises and the evaluation of hygiene standards of CBT enterprises in Samut Songkhram Province. This research was conducted using a mixed research methodology. It consists of quantitative research and qualitative research. The research tool was a questionnaire. and interview form. The sample group used in this research study obtained from tourism operators, community-based tourism enterprise entrepreneurs in Samut Songkhram Province and operators in community enterprise tourism establishments and stakeholders were 400 people and in-depth interviews from 20 community-based tourism enterprises in Samut Songkhram Province. The statistics used in the data analysis were frequency, percentage, mean, standard deviation. Analysis using packaged programs. The results showed that 1) The behavior of the respondent mostly female accounted for 53.75%, aged between 41-50 years representing 40.0%, marital status representing 52.50%, educational level at the bachelor's degree level accounted for 69.0%, entrepreneurial career accounted for 35.50% with monthly income of 20,001 - 30,000 baht or 48.50%. 2) The level of opinion about the hygiene of Community -based tourism (CBT) enterprises. It was found that overall level, was at the highest level. There is a limit on the number of service recipients. arrange waiting area and must have a distance between people of at least 1 meter first, accounting for 96.50%, followed by allowing only service recipients who wear cloth masks or hygienic masks to use the service only accounted for 93.75% and provide a one-way entrance and exit for service recipients accounted for 92.50%. 3) Evaluation of hygiene standards of community-based tourism enterprises In Samut Songkhram Province. This value is a high level.