DEVELOPMENT OF CHINESE COMMUNICATIVE INNOVATION FOR AGRO – TOURISM IN KHAOBAISI COMMUNITY, THAMAI CHANTHABURI

Abstract

The objectives of the research article were: 1) to study of problems and needs of using Chinese communicative for agro-tourism in Khao Bai Si community, Tha Mai district, Chanthaburi province. and 2) Innovate in Chinese communicative for agro-tourism in Khao Bai Si community, Tha Mai district, Chanthaburi province. It is a research and development. There are 4 main steps which are 1) research conceptual framework from document analysis, 2) problems and needs of using Chinese for communication by using a questionnaire and an in-depth interview form, 3) Innovation development for Chinese communication, use surveys and interviews to create Chinese manuals, 4) Innovation satisfaction survey by using the satisfaction survey form, the sample group and the informants purposive sampling are 5 persons. The data were analyzed by using mean, standard deviation, content analysis were used to summarize overview. The results showed that: 1) problem of using Chinese for communication is Chinese language problems in speaking and listening skills The demand in Khao Bai Sri agro-tourism community is speaking and listening skills, and the topic that needs to be developed is Tourism services in Khao Baisi agro-tourism community and initial greeting and the need for innovation in the form of a booklet with sound effects.  And 2) Innovation development for communication in Chinese it has developed innovations in the form of a booklet with sound effects. It contains vocabulary and conversations on specific topics for use in tourism services which are in order of tourism activities that occur according to the actual situation which has a total of 7 topics. And satisfaction with Chinese Communication Innovation the highest level. ( = 4.52, S.D.= 0.56).