THE EFFECT OF PERCEIVED OF USEFULNESS ON DECISIONTO USE ACCOUNTING SOFTWARE

Abstract

The objectives of this research article were to explore the benefits regarding to the effect of perceived of usefulness on decision to use accounting software. 1) to study the perception of benefits affecting the decision to choose accounting software program of Thai accounting firms 2) to analyze the decision to use accounting software program of Thai accounting firm 3) to analyze Perceived benefits that affect the decision to use accounting software programs of Thai accounting firms By using a quantitative research model, the content of the study was 2 parts: independent variables, which consisted of Demographic Factors and the decision to choose artificial intelligence, i.e. perceived benefits (PERCEIVED USEFULNESS) consisted of 1) attitudes towards using the software system; 2) expectations based on the performance of the software system. and ease of use (PERCEIVED EASE OF USE) and its dependent variables include the decision to choose a software program, consisting of 1) system acceptance; 2) acceptance of use. The method of conducting the study is detailed as follows. without knowing the exact number of personnel The study was a quantitative study. Perceived benefits affect the decision to use accounting software programs of Thai accounting firms. Therefore, the sample group was defined as accounting personnel (continued) in Bangkok and Nonthaburi areas. The sample group was accountants in the accounting firm registered with the Department of Business Development in Bangkok and Nonthaburi. Sampling with a simple random method A questionnaire was used to collect the data, a total of 369 data were analyzed by descriptive statistics using percentage, mean and standard deviation. Test research hypothesis with multiple regression analysis. The results showed that in accordance with the assumptions and research objectives The results of the research hypothesis test showed that Recognized benefits include attitudes, expectations for software system performance. And the ease of use has a positive effect on the decision to choose an accounting software program. statistically significant at the 0.05 level