THE EFFECT OF GENDER AND PERSONALITY DIFFERENCES IN YOUNG ADULTS ON THE EMOTIONAL AROUSAL OF THAI TEXTS: AN EVENT-RELATED POTENTIAL STUDY.
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Abstract
The objective of this experimental research was to study emotional arousal in young adults while looked at arousal Thai texts in neurophysiological levels (brainwaves). The participants were eighty students from Burapha University in academic year 2018, divided in two personality groups; extrovert and ambivert by NEO PI-3 Thai version. The instruments used in this research consisted of the activities of looking at Thai texts which stimulated emotional arousal and NeuroScan system. The data were analyzed by 2-way ANOVA. The results demonstrated that the brainwaves in young adults while performing the task were significantly different between genders (p<.05) at the occipital electrode sites: PO3, when compared between extrovert and ambivert personalities, there were differences in brainwaves (p<.05) at the frontal electrode sites: FP1 FPZ FP2 AF3 AF4 F7 F3 FZ F4 F8 FC3 FCZ and FC4, the parietal electrode sites: C3 CZ C4 CP3 CPZ CP4 P3 and PZ, the temporal electrode sites: T7 and T8, and the occipital electrode sites: PO3 POZ O1 and OZ.
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