The Analysis of Component Factors Affecting the Enhancement of Potential and Sustainability of Agricultural Women's Groups in Chiang Mai Province DOI:

บทคัดย่อ

This study aims to analyze the problems, obstacles, and factors influencing the empowerment and sustainability of women's agricultural groups in Chiang Mai Province. A quantitative research methodology was employed, collecting data from 371 members of agricultural women's groups in the province through questionnaires. The data were analyzed using statistical methods, including percentage, mean, standard deviation, and multiple regression analysis. The findings reveal that: (1) the agricultural women's groups face multiple critical challenges, with the most severe issues being marketing and distribution, as well as adaptation to change. In contrast, member participation was found to have a lower impact. Additionally, significant problems were identified in areas such as group management, financial and resource management, product development and production, and skill enhancement, all of which were assessed as having a high level of severity. (2) The analysis of key components influencing group development identified two main categories: internal and external factors. Internal factors (mean = 3.83), particularly community engagement and effective group management, play a critical role in driving the group's success, although capital management and product organization may still require further improvement. External factors (mean = 3.93), such as economic conditions and technological advancement, were found to be key drivers of group development. The study highlights that addressing internal challenges while systematically leveraging external opportunities can effectively enhance the strength and sustainability of agricultural women's groups in Chiang Mai.