A Study of Awareness of the Entrepreneurs (SMEs) to National Strategy: A Case Study of Entrepreneurs (SMEs) in Phuket Province

Abstract

This research aimed to study Awareness of national strategies and factors affecting the adaptation potential of business entrepreneurs (SMEs) to support the national strategy. This research was a quantitative survey using a questionnaire to collect data from 400 samples. The descriptive statistics which were frequency, percentage, mean and standard deviation, and Inferential statistics which were t-Test, One-Way ANOVA, LSD, and Pearson correlation were used to analyze the data.

The results of the study revealed that the personal factors affecting the awareness of the national strategy and the awareness of business entrepreneurs (SMEs) were only statistically significant factors for the respondents’ marital status and job position factors. Regarding the factors related to the establishment, it was found that the average duration of the business and the type of business factor affect the awareness of the strategy and the ability to do business and the awareness of the adaptation of the entrepreneurs (SMEs) to support the national strategy in term of stability with a statistical significance of .05 level.