Marketing Engineering: from the Imagery Model to the Decision Model

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Bancha Kirdmanee
Bodinchat Sukbot
Wanida Wadeecharoen
Prasong Uthai
Sombat teekasap


The purposes of this article are to provide guidelines for authorized managers to make marketing operation decisions by deploying business management and engineering principles on real business environment settings for establish some marketing, management, and investment activities simulation. The result of simulations can helping authorities to make decision for better performance at low risk.


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Kirdmanee, B., Sukbot, B., Wadeecharoen, W., Uthai, P., & teekasap, S. (2021). Marketing Engineering: from the Imagery Model to the Decision Model. Journal of Humanities and Social Sciences, Rajapruk University, 7(2), 1-15. Retrieved from
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