A Feasibility Study of Investment on Community Mall of Kasetsart University Sriracha Campus

Abstract

This research aimed 1) to study technical terms of construction in various form of instrument 2) to conduct the target group information exceeded to use the service, and 3) to save valued for money.  The study used the primary data obtained from in-depth interviews, nonparticipant observation, questionnaires and used secondary data obtained from concerned academic documents.  Both types of data were used in descriptive and quantitative analysis.

The study result revealed that since the project was located in Kasetsart University Sriracha Campus area, it was permissible by the rule of law and also excepted from direct income tax.  The project should be implemented in first phase since varieties of stores within the mall played major role in the accomplishment of the project.  The main target customers were 10,725 students and Sriracha campus personal, followed by 12,433 people of neighboring vicinity around campus area.  These two groups of customers were adequate to keep community stores on the run.  The financial feasibility with appropriate discount rate of Weighted Average Cost of Capital (WACC) at 6.20 percent showed that the project was feasible since Payback Period (PBP) was 9.50 years, Net Present Value (NPV) was 59,571,453 Baht, Internal Rate of Return (IRR) was 12.52 percent, Modified Internal Rate of Return (MIRR) was 8.83 percent, and Proforma Invoice (PI) was 1.72. The Switching Value Test (SVT) indicated that the project could be considered very low risk.