Logistics Management Relate to a Competitive Advantage of the Entrepreneur Pottery Industry in Tambon Ko Kret, in Pak Kret District, Nonthaburi

Abstract

The purpose of this research was to study the logistics management relate to a
competitive advantage of the entrepreneur pottery industry. The 27 entrepreneurs
pottery industry in Tambon Ko Kret, Pak Kret District, Nonthaburi were subjects of
this study. The research instruments were questionnaire and Indepth Interview.
Descriptive statistics, t-test and One-Way ANOVA and content analysis were used in
the data analysis.
The results of research were as follow: In a logistics management, purchasing
management was highest mean ( X = 3.95). In a competitive advantages, Emphasize
on some parts of marketing was highest mean ( X = 3.93). A comparison of different
business was found not significantly different in their management in logistics
management both as a whole and as a part. A comparison of different business was
found not significantly different in their competitive advantages both as a whole and
as a part. A comparison of different business operation duration was found
significantly different in their logistics management as a whole, found significantly
different in prediction, purchasing communicating in logistics and not found
significantly different in inventory management. A comparison of different business
operation duration was found significantly different in their competitive advantages
as a whole and a part, not found significantly different in business cost and
Emphasize on some parts of marketing. Guideline in logistics management for entrepreneurs pottery industry in Tambon Ko Kret, Pak Kret District, Nonthaburi are plan for find new sources of raw materials, plan for freight and plan for customer service in the logistics. Guideline in competitive advantages for entrepreneurs pottery industry in Tambon Ko Kret, Pak Kret District, Nonthaburi are plan for logistics management for the lowest cost, quality in logistics management, plan for produce the products of customer’s needs and plan for produce different products from competitor.