Communication Management Strategies in Intrapreneurship for Enhancing Organizational Loyalty

Abstract

               The research aimed to investigate “Communication Management Strategies In Intrapreneurship For Enhancing Organizational Loyalty” by 1) studying communication management conditions of intrapreneurship and 2) developing communication management strategies of intrapreneurship to create organizational loyalty. Qualitative research was used, relying on EDFR (Ethnographic Delphi Future Research) to plan and set the policy and guidelines for future implementation. Literature reviews and in-depth interviews were primarily used to obtain insightful details of related data per its authentic conditions.     

               The results guide creating communication management strategies for intrapreneurship to enhance organizational loyalty. This encompasses communication management, policies, styles, processes, environment, networks, search and information management among leaders, and communication skills. The results confirm the significance of promoting creativity and supporting employee confidence in creation. Moreover, intrapreneurship also focuses on good communication skills of leaders and target employees. Leaders' communication skills particularly require creative communication with polite manners, accuracy, completeness, precision, reliability, good personalities, and impressions. Tone, facial expressions, eye expressions, and gestures are also necessary. Leaders must also show their sincerity and appropriateness in the creation of intrapreneurship. Simultaneously, they must have persuasive techniques and leadership in meetings to encourage employee conformity. Organizations must use leaders’ knowledge of intrapreneurship communication to create a mindset of enthusiasm, responsibility, and creativity to search for new approaches or develop products/services to bring joint success. Internal communication is vital in motivating intrapreneurship for simple growth and success. Open communication can promote idea-sharing and internal cooperation for business advancement.