Journal of politics, administration and law

Strategies for Improving Marketing Plans to Meet Consumer Diversity, Satisfaction and Attraction in the Smartphone Market, Digital Era

Panissaya Naknam — 2025-08-05

In the present era, the intensity of market competition has significantly increased due to advancements across multiple sectors, driven by innovations and technologies aimed at fostering progress in all aspects of life. Particularly, the digital age has brought about transformations in daily living, necessitating adjustments to meet the increasingly diverse behaviors and needs of consumers. One prominent shift is in communication behavior, with smartphones becoming an essential medium. According to statistical data collected in 2025, the number of global smartphone users reached approximately 7.21 billion, accounting for about 90% of the world population. This figure clearly reflects the indispensable role of smartphones in modern lifestyles, fundamentally altering communication methods, information access, and interaction with the surrounding environment.

In response to rising consumer demand, the smartphone market has become increasingly competitive. Therefore, developing and adapting marketing strategies to effectively address consumer diversity, satisfaction, and engagement is crucial. This study examines the integration of technology and innovation with marketing strategies to accurately and efficiently meet consumer needs. The focus lies on enhancing brand awareness, marketing promotion, corporate image, and the consumer decision-making process key components that influence market competitiveness.

This article is particularly relevant for consumers, business operators, and Apple smartphone retailers, providing data and insights that can be applied in strategic planning to align with consumer behavior. The findings serve as a practical guideline for improving competitiveness, building strategic advantages, and sustainably increasing market share within the smartphone industry.

The Problems of The Mediation in Medical Disputes Before Lawsuit: A Case Study of Hospitals of Public Higher Education Institutions

kitittat Hiransai — 2025-10-29

This article aims to examine the problem of the implications of this inconsistency and its impact on the dispute resolution process in hospitals of Public higher education institutions. By analyzing the current legal framework and its limitations, this study seeks to provide insights into the need for a more comprehensive approach to dispute resolution in these institutions. The findings of this study will contribute to a deeper understanding of the challenges and opportunities in implementing the Mediation of Disputes Act B.E. 2562 in the context of higher education institutions.

Perception and Reality: Key Factors Influencing Politician Image

Watcharachai Naklamai — 2025-07-18

This academic article synthesizes literature related to the factors influencing the image of politicians by integrating research from political science, psychology, and mass communication. The article emphasizes evaluating the impact of personal characteristics, media presentation, political performance, public interaction, and cultural context on the image of politicians. The analysis reveals that a politician's image is more significant than policy outcomes, with media presentation and alignment with cultural norms heavily influencing the image. The rise of digital media platforms has transformed traditional image management, necessitating that politicians adapt their strategies to maintain their image. Therefore, understanding these complex and interconnected factors is crucial for effectively managing politicians' public image in the modern political environment. Strategic planners and political communicators can practically apply this understanding to create a positive image of politicians among the public.

The Modern Organization Management and Working Capital Management Affecting the Income Opportunity of Recycling Waste Processing Businesses

Piyamet Opaskit — 2025-08-05

Thesis on Modern Organization Management and Working Capital Management Affecting the Income Opportunity of Recycling Waste Processing Business has the research objectives to study the level of working capital management and income opportunities of recycling waste processing businesses, to compare income opportunities of recycling waste processing businesses classified by the personal factors of the respondents, to study the impact of working capital management on income opportunities of recycling waste processing businesses, and to study the impact of modern organization management on income opportunities of recycling waste processing businesses in the sample group of 354 registered entrepreneurs in recycling waste processing in Thailand. Data analysis was performed using statistics, percentages, means, standard deviations, and Multiple Regression Analysis. The results of the research found that males and females had different income opportunities in recycling waste processing businesses, so the hypothesis was accepted. Average monthly income was different, income opportunities in recycling waste processing businesses were different, so the hypothesis was accepted. And business experience was different, income opportunities in recycling waste processing businesses were different, so the hypothesis was rejected. Good working capital management will increase income opportunities from recycling waste processing businesses, and good modern organization management will increase income opportunities from recycling waste processing businesses.

The Role of Accounting Information in Assessing the Cost-Effectiveness of Tourism Infrastructure Investment

Pornthip Jatupornmongkolchai — 2025-08-05

This research article aims to examine the role of accounting information in assessing the cost-effectiveness of tourism infrastructure investment. A case study of a tourism development project in the Upper Northeastern region of Thailand was selected as an applied example, based on comprehensive financial and investment data. The findings reveal that accounting data, including income statements, cash flow statements, and balance sheets, play a crucial role in supporting investment decision-making, especially when used in conjunction with financial analysis tools such as Internal Rate of Return (IRR), Net Present Value (NPV), Break-even Point (BEP), Payback Period and other financial ratios. These tools help stakeholders understand the financial viability of the project under both normal and sensitivity scenarios, by utilizing secondary data from the Feasibility Study document of a tourism development project in a certain area of Upper Northeastern Thailand.

Furthermore, this study proposes a conceptual framework for using financial and accounting data to evaluate economic returns and impacts sustainably. Emphasizing data-driven strategic planning, the framework can be applied to other tourism infrastructure projects to improve resource management efficiency, reduce financial risks, and promote genuine community participation-key components of sustainable local development in Thailand.

Comparative Criminological Perspectives on Drunk Driving Policies and Law Enforcement: Thailand, England, and Japan

Natthawut Panchachai — 2025-10-15

This article compares drunk driving policies and legal enforcement in three countries: Thailand, England, and Japan. It employs a criminological framework including Social Norms Theory, Deterrence Theory, Rehabilitation, and Procedural Justice. The research uses qualitative comparative analysis based on secondary documentary sources from the past ten years. The findings indicate that Japan emphasizes social control and holds all related parties legally accountable. England applies conditional sentencing, balancing deterrence with rehabilitation. Thailand, however, still lacks consistent enforcement and behavioral rehabilitation measures. The study also reveals that Civil Law systems in Thailand and Japan tend to impose fixed penalties, while the Common Law system in England allows for more judicial discretion. Policy recommendations include implementing behavioral treatment programs for offenders, integrating surveillance technology with a demerit point system, and fostering community-based mechanisms to prevent recidivism—aiming to reduce drunk driving and enhance road safety.

Leveraging Artificial Intelligence to Enhance E-Government Productivity: A Policy-Centric Analysis with a Focus on Public Spending Efficiency

Nuttakrit Powintara — 2025-10-15

This study delves into the potential of Artificial Intelligence (AI) to improve productivity within Thailand’s e-government initiatives, emphasizing the optimization of public spending. Through a qualitative, policy-oriented case study methodology, this research examines Thailand’s AI and digital government strategies to anticipate productivity gains and identify critical implementation challenges. Situating Thailand’s approach within an international context, comparisons are drawn with Singapore and Estonia, two countries that have effectively integrated AI into public administration focusing on factors such as technological infrastructure, organizational capacity, and regulatory and environmental enablers. Findings suggest that AI could be transformative for enhancing operational efficiency, accountability, and transparency in public spending within Thailand's public sector. However, realizing these benefits will require addressing notable challenges, including technical infrastructure, workforce skill shortages, and comprehensive data governance frameworks.

Legal Problems and Obstacles in Controlling Health-Hazardous Activities: Charcoal Burning and Storage

Mirantee Somharnwong — 2025-10-15

This thesis aims to examine legal problems and obstacles concerning the regulation of health-hazardous activities, specifically charcoal burning and charcoal storage. The study focuses on analyzing the provisions under the Public Health Act B.E. 2535 (1992) and its Amendment (No. 3) B.E. 2560 (2017), as well as relevant ministerial regulations and notifications issued by the Ministry of Public Health. The objective is to assess the appropriateness of current enforcement mechanisms at the local level and to propose improvements aligned with the rule of law, the principle of equality, and good governance.

The findings reveal that the current legal framework lacks a clear classification of charcoal burning and charcoal storage activities based on their purposes. Consequently, law enforcement authorities are unable to effectively distinguish between subsistence-level activities and those conducted for industrial or commercial purposes. This results in unequal exercise of discretion and conflicts with the principle of equality. Moreover, the imposition of penalties under Section 85 in the form of administrative fines does not consider the offender's intent or contextual factors. As a result, small-scale household operators bear the same penalties as commercial operators, despite significant differences in their environmental impacts.

Additionally, the composition of the fine determination committee is limited to state officials, excluding subject-matter experts or qualified individuals from relevant fields. This lack of inclusion presents limitations in terms of comprehensive academic and technical assessment.

Based on these findings, the study recommends that the law clearly define and classify charcoal-related activities, particularly distinguishing subsistence activities from commercial ones. Furthermore, it proposes that Section 73 and Section 85 of the Public Health Act B.E. 2535 (1992) be amended to better reflect the principle of equality and local socio-economic contexts. The structure of the fine determination committee should be expanded to include experts in environmental science, economics, or public health, to ensure fair, transparent, and effective enforcement that sustainably protects public health.

The Exclusion of the Draft National Pension Act B.E. .... from the Agenda Setting : An Analysis Based on the Multiple Streams Framework and Advocacy Coalition Framework

Piyakorn Whangmahaporn — 2025-10-15

The Exclusion of the Draft National Pension Act B.E. .... from the Agenda Setting: An Analysis based on the Multiple Streams Framework and Advocacy Coalition Framework is a qualitative research study based on document analysis conducted from 2008 to 2024. This research analyzes the situation through the Multiple Streams Framework, which includes policy streams, problem streams, and political streams, integrated with the Advocacy Coalition Framework that focuses on the role of advocacy coalition partners who share common beliefs. The research interprets data from documents.

The research findings indicate that the Draft National Pension Act B.E. .... could not enter the government's consideration agenda due to political currents. The government did not have a policy on welfare state matters, and the Constitution of the Kingdom of Thailand grants the Prime Minister the power to decide whether to accept or reject financial legislation. As a result, the Draft National Pension Act B.E. .... was not approved by the Prime Minister and was dropped from the agenda. Although policy advocates, such as civil society, political parties, academics, and the Social Welfare Committee of the House of Representatives, who shared a common belief in basic welfare for retirees, made efforts to push the bill forward, they were still unsuccessful.

An Analysis of Carbon Credit Promotion Policy for Community Sustainability Development in Thailand

ADISORN WANGMOON — 2025-10-24

This research article aims to: (1) analyze the government’s policy on carbon credit management to enhance community sustainability; (2) examine the implementation process of the policy; and (3) identify key challenges and limitations. The study employs a qualitative research methodology, utilizing documentary analysis, in-depth interviews, and online focus group discussions. The key informants include central-level policymakers, local implementers, community leaders participating in the program, civil society organizations engaged in environmental conservation, community members, carbon credit management experts, and private sector actors involved in carbon credit trading.

The findings indicate that the policy for promoting community-based carbon credit was designed to incentivize stakeholder participation in greenhouse gas reduction efforts. Grounded in the principles of environmental economics, the policy leverages both market-based mechanisms and participatory approaches. Its core objectives include: (1) encouraging communities to generate carbon credits through activities such as reforestation, enabling them to trade these credits for additional income; (2) creating financial and social incentives for private sector actors, civil society, and the general public to engage in carbon reduction initiatives; (3) empowering communities to take ownership in managing, implementing, and benefiting from carbon reduction projects; (4) utilizing the carbon market to foster long-term natural resource conservation and behavioral change in production and consumption patterns; and (5) aligning local policies with the Sustainable Development Goals (SDGs).

Nevertheless, the policy implementation faces several constraints. These include its technical complexity, which often necessitates the engagement of high-cost experts; unclear legal and regulatory frameworks; limited capacity and understanding among local officials and community members regarding operational procedures; and inadequate direct benefits for individual participants. These challenges have resulted in limited community engagement and low participation from local conservation groups.

Strengthening Participation in Sustainable Development of Water Resource Potential of Local Government Organizations and Communities in the Mae Klong Watershed Area of Kanchanaburi Province

Araya Sookhom — 2025-10-29

Strengthening participation in sustainable water resource potential development of local administrative organizations and communities in the Mae Klong watershed area, Kanchanaburi Province aims to (1) implement measures to stimulate awareness of participation in the restoration and conservation of water resources of the community for local administrative organizations in the Mae Klong watershed area, Kanchanaburi Province, (2) to strengthen community participation in sustainable water resource potential development of local administrative organizations in the Mae Klong watershed area, Kanchanaburi Province. By using the Participatory Action Research (PAR) methods, the research population consisted of (1) executives and personnel of 10 local administrative organizations and (2) people and youth in the areas of all 10 local administrative organizations. The group process was used to implement measures to stimulate awareness and strengthen community participation, including data collection and analysis using classification and data comparison methods.

The results of the study found that (1) Measures to stimulate awareness of participation in the restoration and conservation of water resources of the community for local administrative organizations in the Mae Klong watershed area, Kanchanaburi Province consists of 6 steps: Step 1: Measures to create leaders in water resource restoration and conservation; Step 2: Measures to create understanding among people in the community; Step 3: Measures to stimulate and motivate acceptance; Step 4: Measures to encourage driving and expanding results; Step 5: Measures to reinforce continuity in operations; Step 6: Measures to develop water resource potential for maximum benefit of the community. (2) Strengthening community participation in sustainable water resource potential development for local administrative organizations in the Mae Klong watershed area, Kanchanaburi Province, consists of 4 steps as follows: Step 1: Participation in water resource potential analysis; Step 2: Participation in selecting projects/ activities to develop water resource potential; Step 3: Participation in implementing projects/ activities to develop water resource potential; Step 4 : Participation in receiving benefits from water resource potential development.

Social Media Usage Behaviour of Thai Youths Who Are K-Pop Fans and the Political Participation in Democracy

Phan-orn Powcharoen — 2025-10-29

The political movement in 2020 saw the political participation of Thai youths who are K-Pop fans and the influence of social media which was used as a tool for political expression. Participating in political activities represents a deviation from the usual behaviour of fandoms who typically engage in activities that support reputation and success of their artists. The study found that social media significantly impacts an interest in politics and political participation behaviour. Thai youths usually have an access to the internet and are proficient in using social media. K-Pop fans, in particular, often use social media to communicate, share information and feeling with each other about the artists they admire. Therefore, this existing engagement on social media platforms makes it relatively easy for them to develop an interest in political issues during the time of political movement. In addition, social media is used as a means of political expression both individually and collectively in the form of fan groups. Political expression of Thai youths who are K-Pop fans may not lead to long-term structural changes in politics and society, but it reflects civic political participation, which contributes to the strengthening of democracy.