Journal of politics, administration and law

Strategies for Improving Marketing Plans to Meet Consumer Diversity, Satisfaction and Attraction in the Smartphone Market, Digital Era

Panissaya Naknam — Tue, 05 Aug 2025 00:00:00 +0700

In the present era, the intensity of market competition has significantly increased due to advancements across multiple sectors, driven by innovations and technologies aimed at fostering progress in all aspects of life. Particularly, the digital age has brought about transformations in daily living, necessitating adjustments to meet the increasingly diverse behaviors and needs of consumers. One prominent shift is in communication behavior, with smartphones becoming an essential medium. According to statistical data collected in 2025, the number of global smartphone users reached approximately 7.21 billion, accounting for about 90% of the world population. This figure clearly reflects the indispensable role of smartphones in modern lifestyles, fundamentally altering communication methods, information access, and interaction with the surrounding environment.

In response to rising consumer demand, the smartphone market has become increasingly competitive. Therefore, developing and adapting marketing strategies to effectively address consumer diversity, satisfaction, and engagement is crucial. This study examines the integration of technology and innovation with marketing strategies to accurately and efficiently meet consumer needs. The focus lies on enhancing brand awareness, marketing promotion, corporate image, and the consumer decision-making process key components that influence market competitiveness.

This article is particularly relevant for consumers, business operators, and Apple smartphone retailers, providing data and insights that can be applied in strategic planning to align with consumer behavior. The findings serve as a practical guideline for improving competitiveness, building strategic advantages, and sustainably increasing market share within the smartphone industry.

The Problems of The Mediation in Medical Disputes Before Lawsuit: A Case Study of Hospitals of Public Higher Education Institutions

kitittat Hiransai — Wed, 29 Oct 2025 00:00:00 +0700

This article aims to examine the problem of the implications of this inconsistency and its impact on the dispute resolution process in hospitals of Public higher education institutions. By analyzing the current legal framework and its limitations, this study seeks to provide insights into the need for a more comprehensive approach to dispute resolution in these institutions. The findings of this study will contribute to a deeper understanding of the challenges and opportunities in implementing the Mediation of Disputes Act B.E. 2562 in the context of higher education institutions.

Corporate Sustainability Due Diligence and the Legal Paradigm Shift: Implications for Business Liability in the Global Supply Chain

Supakanya Khangrang, Thammasak Senamitr — Fri, 26 Dec 2025 00:00:00 +0700

The European Union's Corporate Sustainability Due Diligence Directive (CSDDD) is not merely an addition to the legal obligations of the business sector; it represents a paradigm shift that challenges the foundational principles of corporate law, international law, and global governance in an unprecedented manner. This article aims to provide an in-depth analysis of the complex legal challenges and implications arising from the CSDDD.
It begins by exploring the legal foundations and evolution paved by landmark judgments in the United Kingdom and France's Loi de Vigilance, which have established the groundwork for the directive's extraterritorial application. This approach leverages the economic power of the European market, the so-called "Brussels Effect" as an instrument to regulate global business activities. Subsequently, the article delves into the core of the directive: the due diligence duty stipulated in Articles 5 - 11, comparing it with existing international frameworks such as the UNGPs and OECD Guidelines, while also examining the practical impediments to its implementation within complex supply chains.
Furthermore, the article analyzes critical jurisprudential issues, including the transformation of directors' duties from Milton Friedman's "Shareholder Capitalism" paradigm to "Stakeholder Capitalism," and the potential for conflict of laws where CSDDD requirements contradict the local laws of third countries. A pivotal aspect of the analysis is the civil liability mechanism under Article 29, which allows victims from around the globe to bring direct legal action against parent companies in European courts. This gives rise to formidable challenges concerning the burden of proof, causation, and choice of law in transnational litigation.
Finally, the article concludes that the CSDDD is not just creating rules but is forging a new "Legal Ecosystem" of accountability and remedy. This will inevitably lead to new interpretations, legal debates, and litigation that will fundamentally reshape the landscape of multinational corporate accountability.

Perception and Reality: Key Factors Influencing Politician Image

Watcharachai Naklamai , Waiphot Kulachai — Fri, 18 Jul 2025 00:00:00 +0700

This academic article synthesizes literature related to the factors influencing the image of politicians by integrating research from political science, psychology, and mass communication. The article emphasizes evaluating the impact of personal characteristics, media presentation, political performance, public interaction, and cultural context on the image of politicians. The analysis reveals that a politician's image is more significant than policy outcomes, with media presentation and alignment with cultural norms heavily influencing the image. The rise of digital media platforms has transformed traditional image management, necessitating that politicians adapt their strategies to maintain their image. Therefore, understanding these complex and interconnected factors is crucial for effectively managing politicians' public image in the modern political environment. Strategic planners and political communicators can practically apply this understanding to create a positive image of politicians among the public.

The Modern Organization Management and Working Capital Management Affecting the Income Opportunity of Recycling Waste Processing Businesses

Piyamet Opaskit — Tue, 05 Aug 2025 00:00:00 +0700

Thesis on Modern Organization Management and Working Capital Management Affecting the Income Opportunity of Recycling Waste Processing Business has the research objectives to study the level of working capital management and income opportunities of recycling waste processing businesses, to compare income opportunities of recycling waste processing businesses classified by the personal factors of the respondents, to study the impact of working capital management on income opportunities of recycling waste processing businesses, and to study the impact of modern organization management on income opportunities of recycling waste processing businesses in the sample group of 354 registered entrepreneurs in recycling waste processing in Thailand. Data analysis was performed using statistics, percentages, means, standard deviations, and Multiple Regression Analysis. The results of the research found that males and females had different income opportunities in recycling waste processing businesses, so the hypothesis was accepted. Average monthly income was different, income opportunities in recycling waste processing businesses were different, so the hypothesis was accepted. And business experience was different, income opportunities in recycling waste processing businesses were different, so the hypothesis was rejected. Good working capital management will increase income opportunities from recycling waste processing businesses, and good modern organization management will increase income opportunities from recycling waste processing businesses.

The Role of Accounting Information in Assessing the Cost-Effectiveness of Tourism Infrastructure Investment

Tue, 05 Aug 2025 00:00:00 +0700

This research article aims to examine the role of accounting information in assessing the cost-effectiveness of tourism infrastructure investment. A case study of a tourism development project in the Upper Northeastern region of Thailand was selected as an applied example, based on comprehensive financial and investment data. The findings reveal that accounting data, including income statements, cash flow statements, and balance sheets, play a crucial role in supporting investment decision-making, especially when used in conjunction with financial analysis tools such as Internal Rate of Return (IRR), Net Present Value (NPV), Break-even Point (BEP), Payback Period and other financial ratios. These tools help stakeholders understand the financial viability of the project under both normal and sensitivity scenarios, by utilizing secondary data from the Feasibility Study document of a tourism development project in a certain area of Upper Northeastern Thailand.

Furthermore, this study proposes a conceptual framework for using financial and accounting data to evaluate economic returns and impacts sustainably. Emphasizing data-driven strategic planning, the framework can be applied to other tourism infrastructure projects to improve resource management efficiency, reduce financial risks, and promote genuine community participation-key components of sustainable local development in Thailand.

Comparative Criminological Perspectives on Drunk Driving Policies and Law Enforcement: Thailand, England, and Japan

Natthawut Panchachai, Sumonthip Chitsawang — Wed, 15 Oct 2025 00:00:00 +0700

This article compares drunk driving policies and legal enforcement in three countries: Thailand, England, and Japan. It employs a criminological framework including Social Norms Theory, Deterrence Theory, Rehabilitation, and Procedural Justice. The research uses qualitative comparative analysis based on secondary documentary sources from the past ten years. The findings indicate that Japan emphasizes social control and holds all related parties legally accountable. England applies conditional sentencing, balancing deterrence with rehabilitation. Thailand, however, still lacks consistent enforcement and behavioral rehabilitation measures. The study also reveals that Civil Law systems in Thailand and Japan tend to impose fixed penalties, while the Common Law system in England allows for more judicial discretion. Policy recommendations include implementing behavioral treatment programs for offenders, integrating surveillance technology with a demerit point system, and fostering community-based mechanisms to prevent recidivism—aiming to reduce drunk driving and enhance road safety.

Leveraging Artificial Intelligence to Enhance E-Government Productivity: A Policy-Centric Analysis with a Focus on Public Spending Efficiency

Nuttakrit Powintara, Danuvas Sagarik — Wed, 15 Oct 2025 00:00:00 +0700

This study delves into the potential of Artificial Intelligence (AI) to improve productivity within Thailand’s e-government initiatives, emphasizing the optimization of public spending. Through a qualitative, policy-oriented case study methodology, this research examines Thailand’s AI and digital government strategies to anticipate productivity gains and identify critical implementation challenges. Situating Thailand’s approach within an international context, comparisons are drawn with Singapore and Estonia, two countries that have effectively integrated AI into public administration focusing on factors such as technological infrastructure, organizational capacity, and regulatory and environmental enablers. Findings suggest that AI could be transformative for enhancing operational efficiency, accountability, and transparency in public spending within Thailand's public sector. However, realizing these benefits will require addressing notable challenges, including technical infrastructure, workforce skill shortages, and comprehensive data governance frameworks.

Legal Problems and Obstacles in Controlling Health-Hazardous Activities: Charcoal Burning and Storage

Mirantee Somharnwong — Wed, 15 Oct 2025 00:00:00 +0700

This thesis aims to examine legal problems and obstacles concerning the regulation of health-hazardous activities, specifically charcoal burning and charcoal storage. The study focuses on analyzing the provisions under the Public Health Act B.E. 2535 (1992) and its Amendment (No. 3) B.E. 2560 (2017), as well as relevant ministerial regulations and notifications issued by the Ministry of Public Health. The objective is to assess the appropriateness of current enforcement mechanisms at the local level and to propose improvements aligned with the rule of law, the principle of equality, and good governance.

The findings reveal that the current legal framework lacks a clear classification of charcoal burning and charcoal storage activities based on their purposes. Consequently, law enforcement authorities are unable to effectively distinguish between subsistence-level activities and those conducted for industrial or commercial purposes. This results in unequal exercise of discretion and conflicts with the principle of equality. Moreover, the imposition of penalties under Section 85 in the form of administrative fines does not consider the offender's intent or contextual factors. As a result, small-scale household operators bear the same penalties as commercial operators, despite significant differences in their environmental impacts.

Additionally, the composition of the fine determination committee is limited to state officials, excluding subject-matter experts or qualified individuals from relevant fields. This lack of inclusion presents limitations in terms of comprehensive academic and technical assessment.

Based on these findings, the study recommends that the law clearly define and classify charcoal-related activities, particularly distinguishing subsistence activities from commercial ones. Furthermore, it proposes that Section 73 and Section 85 of the Public Health Act B.E. 2535 (1992) be amended to better reflect the principle of equality and local socio-economic contexts. The structure of the fine determination committee should be expanded to include experts in environmental science, economics, or public health, to ensure fair, transparent, and effective enforcement that sustainably protects public health.

The Exclusion of the Draft National Pension Act B.E. .... from the Agenda Setting : An Analysis Based on the Multiple Streams Framework and Advocacy Coalition Framework

Piyakorn Whangmahaporn — Wed, 15 Oct 2025 00:00:00 +0700

The Exclusion of the Draft National Pension Act B.E. .... from the Agenda Setting: An Analysis based on the Multiple Streams Framework and Advocacy Coalition Framework is a qualitative research study based on document analysis conducted from 2008 to 2024. This research analyzes the situation through the Multiple Streams Framework, which includes policy streams, problem streams, and political streams, integrated with the Advocacy Coalition Framework that focuses on the role of advocacy coalition partners who share common beliefs. The research interprets data from documents.

The research findings indicate that the Draft National Pension Act B.E. .... could not enter the government's consideration agenda due to political currents. The government did not have a policy on welfare state matters, and the Constitution of the Kingdom of Thailand grants the Prime Minister the power to decide whether to accept or reject financial legislation. As a result, the Draft National Pension Act B.E. .... was not approved by the Prime Minister and was dropped from the agenda. Although policy advocates, such as civil society, political parties, academics, and the Social Welfare Committee of the House of Representatives, who shared a common belief in basic welfare for retirees, made efforts to push the bill forward, they were still unsuccessful.

An Analysis of Carbon Credit Promotion Policy for Community Sustainability Development in Thailand

Adisorn Wangmoon, Anurat Anantanatorn — Fri, 24 Oct 2025 00:00:00 +0700

This research article aims to: (1) analyze the government’s policy on carbon credit management to enhance community sustainability; (2) examine the implementation process of the policy; and (3) identify key challenges and limitations. The study employs a qualitative research methodology, utilizing documentary analysis, in-depth interviews, and online focus group discussions. The key informants include central-level policymakers, local implementers, community leaders participating in the program, civil society organizations engaged in environmental conservation, community members, carbon credit management experts, and private sector actors involved in carbon credit trading.

The findings indicate that the policy for promoting community-based carbon credit was designed to incentivize stakeholder participation in greenhouse gas reduction efforts. Grounded in the principles of environmental economics, the policy leverages both market-based mechanisms and participatory approaches. Its core objectives include: (1) encouraging communities to generate carbon credits through activities such as reforestation, enabling them to trade these credits for additional income; (2) creating financial and social incentives for private sector actors, civil society, and the general public to engage in carbon reduction initiatives; (3) empowering communities to take ownership in managing, implementing, and benefiting from carbon reduction projects; (4) utilizing the carbon market to foster long-term natural resource conservation and behavioral change in production and consumption patterns; and (5) aligning local policies with the Sustainable Development Goals (SDGs).

Nevertheless, the policy implementation faces several constraints. These include its technical complexity, which often necessitates the engagement of high-cost experts; unclear legal and regulatory frameworks; limited capacity and understanding among local officials and community members regarding operational procedures; and inadequate direct benefits for individual participants. These challenges have resulted in limited community engagement and low participation from local conservation groups.

Strengthening Participation in Sustainable Development of Water Resource Potential of Local Government Organizations and Communities in the Mae Klong Watershed Area of Kanchanaburi Province

Araya Sookhom, Jaraspol Chanasit, Arpaporn Sookhom — Wed, 29 Oct 2025 00:00:00 +0700

Strengthening participation in sustainable water resource potential development of local administrative organizations and communities in the Mae Klong watershed area, Kanchanaburi Province aims to (1) implement measures to stimulate awareness of participation in the restoration and conservation of water resources of the community for local administrative organizations in the Mae Klong watershed area, Kanchanaburi Province, (2) to strengthen community participation in sustainable water resource potential development of local administrative organizations in the Mae Klong watershed area, Kanchanaburi Province. By using the Participatory Action Research (PAR) methods, the research population consisted of (1) executives and personnel of 10 local administrative organizations and (2) people and youth in the areas of all 10 local administrative organizations. The group process was used to implement measures to stimulate awareness and strengthen community participation, including data collection and analysis using classification and data comparison methods.

The results of the study found that (1) Measures to stimulate awareness of participation in the restoration and conservation of water resources of the community for local administrative organizations in the Mae Klong watershed area, Kanchanaburi Province consists of 6 steps: Step 1: Measures to create leaders in water resource restoration and conservation; Step 2: Measures to create understanding among people in the community; Step 3: Measures to stimulate and motivate acceptance; Step 4: Measures to encourage driving and expanding results; Step 5: Measures to reinforce continuity in operations; Step 6: Measures to develop water resource potential for maximum benefit of the community. (2) Strengthening community participation in sustainable water resource potential development for local administrative organizations in the Mae Klong watershed area, Kanchanaburi Province, consists of 4 steps as follows: Step 1: Participation in water resource potential analysis; Step 2: Participation in selecting projects/ activities to develop water resource potential; Step 3: Participation in implementing projects/ activities to develop water resource potential; Step 4 : Participation in receiving benefits from water resource potential development.

Social Media Usage Behaviour of Thai Youths Who Are K-Pop Fans and the Political Participation in Democracy

Phan-orn Powcharoen — Wed, 29 Oct 2025 00:00:00 +0700

The political movement in 2020 saw the political participation of Thai youths who are K-Pop fans and the influence of social media which was used as a tool for political expression. Participating in political activities represents a deviation from the usual behaviour of fandoms who typically engage in activities that support reputation and success of their artists. The study found that social media significantly impacts an interest in politics and political participation behaviour. Thai youths usually have an access to the internet and are proficient in using social media. K-Pop fans, in particular, often use social media to communicate, share information and feeling with each other about the artists they admire. Therefore, this existing engagement on social media platforms makes it relatively easy for them to develop an interest in political issues during the time of political movement. In addition, social media is used as a means of political expression both individually and collectively in the form of fan groups. Political expression of Thai youths who are K-Pop fans may not lead to long-term structural changes in politics and society, but it reflects civic political participation, which contributes to the strengthening of democracy.

Satisfaction of Service Recipients from the Technician's Office in Chonburi Provincial Administrative Organization

Wed, 26 Nov 2025 00:00:00 +0700

The study on satisfaction of service recipients from the Engineering Office, Chonburi Provincial Administrative Organization, aimed to study the satisfaction level and to compare the satisfaction level of service recipients from the Engineering Office, classified by personal factors, including gender, age, education level, marital status, and average monthly income. The population used in the study was civil servants, citizens, permanent employees, and employees of the Chonburi Provincial Administrative Organization, with a total of 30 samples. The data collection tool was a questionnaire. The results of the study found that the overall satisfaction level of service recipients from the Engineering Office was at a high level. When considering each aspect, it was found that the average score was at a high level in all aspects. When the average scores were ranked from highest to lowest, the aspect with the highest average score was the service staff, followed by the usage aspect, the service process aspect, the speed of service aspect, and the aspect with the lowest average score was the service facilities aspect, respectively. The results of the comparison of the satisfaction levels of Service recipients from the Personnel Division, by testing the hypothesis, found that service recipients with different genders, ages, education levels, marital status and average monthly income had no different satisfaction with the Engineering Department at level 105, therefore, it did not meet the hypothesis.

The Influence of Service Quality on Medical Equipment Procurement Decisions Mediated by Physicians’ Satisfaction: A Case Study of Cardiothoracic Surgical Instruments in Public and Private Hospitals, Bangkok

Thanatsith Ket-In, Sumalee Ramanust — Wed, 24 Dec 2025 00:00:00 +0700

The objectives of this research were (1) to study the levels of physicians’ satisfaction, service quality, and purchasing decisions, and (2) to examine physicians’ satisfaction as a mediating variable linking service quality to purchasing decisions. This study employed a quantitative research approach using questionnaires administered to 200 cardiothoracic surgeons working in public and private hospitals in Bangkok. The research framework was based on the concept of Hair et al. (2006), using a simple random sampling method. The index of item-objective congruence (IOC) ranged between 0.67 - 1.00, and the reliability coefficient was 0.891. The statistical tools employed included frequency, percentage, mean, standard deviation, and Structural Equation Modeling (SEM) using the PLS program.

The results revealed that most cardiothoracic surgeons were male, aged between 35 - 40 years, with 5 - 10 years of work experience, and mainly worked in public hospitals. Regarding the level of opinion, service quality, satisfaction, and purchasing decisions were all rated at a high level. The mean scores were 4.315 for service quality, 4.130 for satisfaction, and 4.170 for purchasing decisions, with standard deviations of 0.727, 0.771, and 0.768, respectively. The results indicated that service quality (SQ) had a direct positive effect on purchasing decisions (DM) = 0.282, and satisfaction (CS) had a significant direct effect on purchasing decisions = 0.657). Additionally, service quality (SQ) had a strong direct positive effect on satisfaction (CS) = 0.917, and an indirect effect on purchasing decisions (DM) = 0.603.

Policy and operational recommendations. Standards of service quality and the system for evaluating staff satisfaction should be enhanced to provide data for improving personnel’s service and communication skills more effectively. In addition, further research should be expanded to other medical fields to build knowledge and develop future policies related to the quality of medical services.

Model of Innovative Leadership Development for Educational Administrators under The Local Administrative Organizations in the Eastern Economic Corridor

Namfon Pitakrodjanakul, Sumet Ngamkanok, Sompong Panhoon — Wed, 24 Dec 2025 00:00:00 +0700

The objectives of this study were: (1) to identify the components and indicators of innovative leadership of school administrators under the local administrative organizations in the Eastern Economic Corridor; (2) to develop a model for enhancing such innovative leadership; and (3) to evaluate the developed model. A mixed-methods research design was employed, consisting of three phases.
Phase 1 explored the components and indicators of innovative leadership through documentary synthesis, related research review, and interviews with five purposively selected experts. Data were analyzed by content synthesis to establish the conceptual framework.
Phase 2 focuses on model development. The importance and weight of the components and indicators were analyzed using the Analytic Hierarchy Process (AHP) with seven experts. Quantitative analysis involved consensus index and consistency ratio to ensure validity. The results guided the formulation of the leadership development model and construction of a questionnaire.
Phase 3 evaluated the model in terms of accuracy, appropriateness, feasibility, and usefulness. Data were collected through questionnaires from 400 educational administrators selected by multi-stage random sampling, and analyzed using mean and standard deviation.
Findings revealed four components of innovative leadership: innovative vision, teamwork and participation, creative thinking, and building an innovative organization. The developed model consisted of six elements: principles, objectives, leadership components, development methods, development processes, and conditions for success. Evaluation results indicated that the model achieved the highest levels of accuracy, appropriateness, and usefulness, and a high level of feasibility.

Legal Issues in the Subdivision of Purchased Land Acquired by Individuals under Agrarian Reform

Pongsakorn Jittiwan — Fri, 26 Dec 2025 00:00:00 +0700

Agricultural land reform is an important tool of the state to ensure fair distribution of land and provide security for small farmers. One method is for the state to purchase land from private owners and allocate it to farmers through hire-purchase contracts, which eventually allow farmers to gain ownership. However, in practice, certain legal problems in managing this purchased land may conflict with the goals of agricultural land reform.
This study aims to: (1) examine how purchased land is subdivided under the Agricultural Land Reform Act, (2) analyze the legal and policy impacts of such subdivisions on landholding structures, and (3) propose ways to improve the law and practices to prevent negative consequences. The research is based on documentary study of primary and secondary sources, with analysis comparing legal principles and actual practices. The findings are then discussed to draw conclusions and suggest improvements, as well as to contribute new knowledge in this field.
The results show three main types of subdivision under the Act. First, subdivision during hire-purchase: under the 2021 Regulation of the Agricultural Land Reform Committee, farmers may transfer their rights to spouses, children, or relatives. If transferred to more than one person, the land may be divided into smaller plots, which can become too small for farming and contradict the intention of Section 39 to keep landholdings large enough for livelihood. Second, subdivision after farmers gain ownership: Section 39 of the 1975 Act strictly prohibits subdivision, so any transaction to divide land after ownership is granted by the Agricultural Land Reform Office (ALRO) is legally invalid. Third, subdivision under exceptions in Section 39: for example, inheritance by legal heirs, transfers to agricultural cooperatives, or transfers back to the ALRO. These exceptions may still lead to land being divided, even if subdivision was originally prohibited.
In conclusion, subdivision of purchased land is possible during the hire-purchase stage, but once ownership is obtained from the ALRO, it is strictly prohibited. However, the exceptions in Section 39 create situations where prohibited land may still end up being subdivided.

Development of a Poverty Alleviation Model to Enhance Social Mobility in Mueang Lampang District, Lampang Province

Wit Setthakorn, Worraya Jatupatrangsee, Worrarak Norseeda — Fri, 26 Dec 2025 00:00:00 +0700

The development of a poverty alleviation model to enhance poor households’ opportunities for social mobility in Mueang Lampang District, Lampang Province. The objective of this study was to develop a poverty alleviation model that enhances poor households’ opportunities for social mobility in Mueang Lampang District, Lampang Province. This qualitative research involved key informants, consisting of project researchers and representatives of project stakeholders from three subdistricts: Bo Haew, Pichai, and Ban Sadet, with five representatives from each subdistrict. Data were collected through focus group discussions, In-depth Interview and analyzed using content analysis to present findings in accordance with the research objectives. The findings revealed that the development and upgrading of poor households to enhance social mobility was implemented through two main processes. First, it was the transfer of key and relevant innovations to activities via a collaborative learning exchange with stakeholders, facilitated by experts; and the exchange of knowledge among network partners, enabling the development of innovations appropriately designed to the target groups. Second, the process involved knowledge sharing among target groups, stakeholders, and integrated network partners working in the area, emphasizing collaboration and active participation of the target groups to generate knowledge developed jointly by the target groups, network partners, and the research team. The outcomes of developing and upgrading the target households across the three subdistricts revealed the creation of new local innovations, including the appropriate application of knowledge-based innovations that can enhance social mobility of the target households, as well as the development of new social innovations that can improve the effectiveness of efforts promoting the target groups.

From ‘Secrecy’ to ‘Transparency’: Driving Factors and Obstacles of Open Government in the Digital Era

Irin Rotrak, Thanpitcha Sarmart — Fri, 26 Dec 2025 00:00:00 +0700

The transformation from traditional government characterized by information concealment to open government emphasizing transparency and citizen participation represents a critical issue in contemporary public administration reform. This research aims to examine the driving factors and obstacles of open government implementation within the context of digital technology, employing a theoretical framework that integrates public sector reform concepts and public sector innovation theory, alongside citizen participation principles and governance paradigms. This study adopts a qualitative research approach, utilizing documentary analysis, in-depth interviews with senior executives from public sector organizations, public administration scholars, and civil society representatives, focus group discussions with civil servants and citizens who utilize government services, totaling 45 participants, and case study analysis of public sector agencies that have implemented digital technology for information disclosure and participatory engagement. The research findings reveal that the principal driving factors for digital-era open government comprise five key elements, while significant obstacles encompass four primary categories. The study further demonstrates that successful open government implementation necessitates integration among structural transformation, human resource development, and the cultivation of organizational cultures that prioritize transparency and accountability.