Developing Model of Preparedness for The Local Digital TV. Operating Curriculum

Authors

  • Rachaya Pakdeejit

Keywords:

Preparedness for the Local Digital TV, Operating curriculum, Local Digital TV Operating

Abstract

The purposed of this research are to develop the model of preparedness for the Local Digital TV. operating curriculum.This study are mixed method ,applied quantitative and qualitative research ,focus group technique and documentary research , processing statistic analysis the data ,and descriptive analysis . This population based on the broadcasting and telecommunication user which cover 4 regions , North , South, Southeast , Middle and special district. The results show that the user’s expectation on the Local Digital TV.operating was at high level on the community communication function and the next below was on public service for public interest. Model of preparedness of the curriculum for Local Digital TV.Operating are as follow 1) The objective of the curriculum promote the people or investors to participate, awareness and interested in Local Digital TV. Operating 2) The content of the curriculum was appropriate and relevant to digital situation 3) The content of preparedness of the curriculum for local digital were as lecture and workshop on operating and the content were as Laws and Regulations subject , Business Ethics subject ,Financial and Management in Broadcasting Business subject, New Media and Convergence of Technology subject .

References

เกษม ศิริสัมพันธ์. (2551). ทฤษฎีสื่อสารมวลชน (พิมพ์ครั้งที่ 2). กรุงเทพฯ: ด่านสุทธาการพิมพ์.

Amataya, S. (1999). Development as Freedom. New York: Alfred Knopt.

Clark, J., & Aufderheide, P. (2009). Public Media 2.0: Dynamic. Denver, USA: Engaged Publics.

Porter, M. (1990). The Competitive Advantage of Nations. HK: The Macmillan Press Ltd.

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Published

2021-12-01

Issue

Section

บทความวิจัย