PUBLIC RELATIONS STRATEGIS IN DOMESTIC TOURISM FOR ELDERLY

Abstract

The purposes of this research are (1) to study public relations strategies in domestic tourism for Elderly (2) to study the suitable media of domestic tourism for the elderly. This research uses qualitative methods including (1) an in-depth Interview of 15 key informants by purposive sampling and snowball sampling technique and (2) a documentary analysis of news clippings and data which involve. The result of the research shows that the public relations strategies in domestic tourism for elderly consist of the following strategies : strategy in reaching the target groups effectively, strategy in pointing out convenience in traveling, strategy for addressing security concerns, strategy for communicating with people closed to the elderly, strategy for illustrating the benefits of travel and its psychological values and the strategy in using short and concise content with more visual communication rather than using words. Regarding the domestic tourism public relations media for the elderly, the suitable media include personal media, online media, radio and television, print media and activity media.