COMMUNICATION MANAGEMENT : THE ROLE OF MANAGEMENT IN COMMUNICATION PROFESSIONALS

Abstract

Those who are involved with communication study would

understand that some important questions exist in this

field. For example, what would be the most effective ways to

communicate to specific target groups? How do target

audiences react-and possibly society as a whole-after they

receive messages sent in the form of printed media, electronic

media, and other types of media widely used in our everyday

lives. In the past few decades, communication scholars have

been conducting thousands of research projects in order to

find the answers to those questions.