ภาพลักษณ์ของผู้หญิงที่ปรากฏในข่าวประชาสัมพันธ์ละครโทรทัศน์

Abstract

This research aims to realize the image of women reflected in television drama's public relations news. Using quantitative research method by content analysis technique, data are collected from two daily newspapers including Thairath and Daily News, and two weekly entertainment magazines including TV Pool and star News. Frames to indicate the image of women are included, 1) The appearance of women of women. 2) The emotion of women. 3) The self - actualization of women. 4) The interaction among women. 5) The interaction between women and men. 6) The context of women. 7) The level of women. 8) The status of women. 9) The role of women. 10) The occupation of women. Results show that 1) The appearance of women is mostly presented positively. 2) The emotion of women is mostly presented negatively. 3) The self - actualization of women is mostly presented negatively. 4) The Interactions among women is mostly presented negatively. 5) The Interaction between women and men is mostly presented negatively. 6) The context of women is mostly presented in domestic word. 7) The level of women is mostly presented in normal level. 8) The status of women is mostly presented passively. 9) The role of women is mostly presented in sex-object. 10) The occupation of women is mostly presented in non-occupation