ความเป็นนานาชาติในนิตยสารตกแต่งบ้านต่างประเทศฉบับภาษาไทย

Abstract

The objective of this research is (1) to present the internationalization of Thai edition home decoration magazines. (2) to analysis the mix of internationalization and Thainess in Thai edition home decoration magazines (3) to apply the internationalization and Thainess of Thai readers. A multi-method approach by using qualitative and quantitative techniques. It includes documentary research in Thai edition home decoration magazines, in-depth interview with 24 people who get involved in Thai edition home decoration, survey research using 400 questionnaires from the readers of Thai edition home decoration magazines. The results of the research are as follows: 1. Thai edition home decoration magazines presented internationalization and Thainess in 5 styles. (1) the Thai picture in Thai edition (48.95%) (2) the internationalization pictures in internationalization edition (20.70%) (3) the Thai and international pictures in Thai edition (17.09%) (4) the internationalization pictures in Thai edition (12.94%) (5) the Thai pictures in the internationalization edition (0.32%) 2. The content in Thai edition home decoration magazines was created by Thai editor and Thai people who get involved with, found presentation approaches which were (1) Esthetic images, morally correct Thai articles with a complete touches of Thai cultures; (2) Thai and international traits which are practical within the Thai society; (3) Not combining but introducing international style to Thai people 3. In general, Thai edition home decoration magazine of Thai readers could apply for both internationalization and Thainess from the magazines and use it in daily life. If considered in an element found that the opinion of element got a high level (1) personnel of element (mean 4.03) (2) environmental of element (mean 3.96)