ความพึงพอใจของผู้สมัครที่มีต่อเว็บไซต์ของหลักสูตรนานาชาติที่เปิดสอนในจุฬาลงกรณ์มหาวิทยาลัย

Abstract

This study, The Satisfaction of Applicants with the Websites of International Programs offered by Chulalongkorn University, is aimed to find out how International Program’ offices communicate via their websites, to know levels of satisfaction in four aspects, and to provide suggestion to web administration on how to improve the websites. Qualitative and quantitative research methodology are used. In-depth interview with eight staff in charge with web communication was conducted. Questionnaires are distributed to 487 applicants to seven international programs in autumn semester 2008.

The findings from quantitative part of this research are that the overall satisfaction with the websites is very high, and the aspects that the participants are satisfied most is the usability of the websites, while the appearance of the website gets lowest scores.

The content of the websites, followed by the usability and the appearance of the websites, respectively, are the factors that affected applicants’ satisfaction at the 0.05. However, web visibility is not a significant factor.

From in-depth interview, it found that the four out of seven international program offices, moderately to strongly, agree that websites are important means of communication because of its effectiveness and update their websites regularly, even in other time of academic year. Web users’ complaints are about outdated information, or the users found the information on the website is different from what they had found elsewhere.

Analysis the findings from both parts, the researcher found that the websites that the management values the websites communication potential show greater effectiveness in its budgeting and staff allocation to web development and maintenance and such websites also gain higher level of satisfaction from applicants. Therefore, it can be inferred that the web satisfaction correlate with the management vision.