รูปแบบการประชาสัมพันธ์จังหวัดอุตรดิตถ์โดยการสื่อสารแบบมีส่วนร่วมกับร่วมชุมชน

Abstract

This qualitative research aimed to make Uttaradit Public Relations model by means of community participatory communication. The sample group comprised of 928 subjects from nine districts in Uttaradit. The tools of the study were questionnaire, conversational form, interview and focus group. The study covered nine districts of Uttaradit and lasted from June 2552 – May 2553. Collected data were analyzed using percentage, average, standard deviation and content analysis in relevant to question point. The study report was written in descriptive from answering the purpose of the research.

The study indicated that Public relations model for Uttaradit is comprised of 5 steps: the building of a hard core network, the connection of problems state to mutual plan setting, the exchanging of selling points within each area. Media selection for community public relations and knowledge management for the benefit of applications.